Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session
Wednesday, November 18, 2020 - 10:30am to 11:30am EST
Watch the Webinar:

If your company is an MMA member and you need log-in information, please email [email protected].
Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.