Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session | MMA Global
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Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session

Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session

Wednesday, November 18, 2020 - 10:30am to 11:30am EST

 
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If your company is an MMA member and you need log-in information, please email [email protected].

Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.

Speakers: 
Jill Inglis
Marketing Attribution Think Tank (MATT) Lead
MMA Global
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
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 Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session