Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session
Wednesday, November 18, 2020 - 10:30am to 11:30am EST
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Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.