Please login to vote.
You voted this up
The MMA, in collaboration with Neustar, have released a brand new marketing growth strategy dubbed Outcome-Based Marketing 2.0 (OBM2). This framework outperformed traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS). OBM2 represents a major step forward in validating how marketing organizations can achieve profitable growth through responsive audiences for their respective brands in today’s rapidly changing marketing world.
Join us on March 9th for a deep-dive on the new OBM2 framework to learn details on the following key learnings and how to apply to your business:
The session will feature Joel Rubinson, the former Chief Research Officer for the Advertising Research Foundation, Vassilis Bakopoulos, Head of Industry Research for the MMA, Marc Vermut, VP of Market Strategy at Neustar, and Neil Morley, VP of Data Science at Neustar.
Top questions are listed below. To ask your own question, click here.
(Are you an MMA Member? Log in here first.)
Your email address will be kept private and will not be displayed anywhere.