Traditional marketing and advertising are being disrupted — being asked to transform and take on the responsibility to drive broader enterprise growth. To rise to this challenge, marketing organisations must acquire a larger skill set and better understand the diverse and rapidly changing business models that are emerging. Increasingly responsible for keeping their companies current on the art of the possible and focused on execution, marketing leaders and teams can help lead new opportunities to build a pipeline and portfolio of ventures through venture building and investing to generate meaningful new revenue and financial returns both organically and inorganically.

Creating, building and launching new ventures across the spectrum of new venture creation from Ideate to Incubate to Accelerate are becoming the mandate of a new class of C-Suite professionals, the Chief Growth Officer. Even now many large companies are leaning in and moving forward and many are watching and asking — while managing the current disruption, will you lead the rebound or be left behind.

Building on our conversations focused on the positive theme of how we enter and thrive in the new world post Covid-19, we will focus on opportunities for you to focus on action and execution to lead the rebound, how to be forward-looking, truly listen for customer pain, understand the external landscape where disruption might occur, identify gaps in the market and how you can translate all this into action for other parts of the business.

Join Rohit Dadwal (Managing Director, Mobile Marketing Association Asia Pacific) as he deliberates the pros and cons of models for venture building (inside out) and venture investing (outside in) with his esteemed panelists Linda Yates, Tim Dyson, Preeti Bajaj & Burzeen Wakil on Friday, June 26 at 3pm Singapore