Key findings from the MMA’s new State of AI study, reflecting input from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience. You’ll learn:

• Key use cases where marketers see positive results from AI
• Best practices of leading companies in the AI space
• A framework of AI maturity that includes strategic alignment
• An examination of the AI risk agenda
• Organizational and pre-existing data challenges that could potentially obstruct AI adoption

The full report provides a framework of AI maturity, focusing on key areas like strategic alignment and metrics, use cases, data and governance, eventually providing a roadmap for application, highlighting best practices of leading companies in this space.