Data deprecation is causing marketers to reevaluate relationships with their customers and partners, and a revelation has occurred across the ecosystem: trusted first-party relationships with your audience are mission critical. In this presentation, Epsilon will share learnings from the nearly 15 years we have invested in building our CORE ID graph of over 200MM individuals. You'll hear about how we empower iconic brands like Walgreens, McDonald’s, Unilever and Bank of America, as well as 5000+ publishers like The New York Times, eBay and Time, to maximize their first-party data, all while protecting consumer privacy. This has formed the bedrock of our future-proof identity strategy from the start and is an approach that can accelerate your first-party relationships— no matter how sophisticated (or not) they might be.