CMO Double header: How Marketing Orgs Drive Growth and The Future of Marketing | MMA

Tuesday, November 9, 2021 - 12:30pm to 1:15pm GMT


There’s no doubting that marketing has never been more exciting or more challenging:
We know CMO’s are asking themselves and their orgs about organisation structure, centralisation vs. decentralisation, insourcing/outsourcing, and their capabilities.

We will share and discuss our research findings with Nomad Foods* CMO, Steve Axe. Our results shows that the biggest single area to having a successful marketing organisation by some way is marketing capability fit. This fit is the ratio between your important/vital marketing capabilities and your performance in executing against them. The higher the fit the more likely you’ll be a WMO - Winning Marketing Organisation. This session will discuss Green Spaces (good fit) and Orange Oceans (poor fit).

The key takeaway will be:
• a process to define the areas that are important to marketing organisation to secure growth.

*Nomad Foods is the owner of multiple brands including Iglo, Birds Eye, Findus, Goodfellas, & Aunt Bessie’s.

Chris Babayode, MMA
Steve Axe, Nomad Foods


Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”

This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?

Chris Babayode, MMA
Leanne Cuts, HSBC

Nomad Foods: The owner of Birds Eye, Findus, iglo, Aunt Bessie’s and Goodfella’s
Managing Director, EMEA