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Smartphones becoming mainstream device in many markets

London, 31st July 2012: BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include increasing levels of adoption dominating the first half of the year. BuzzCity’s global ad network has already served three-quarters of its annual traffic from last year in the first half of this year; using this as an indicator, BuzzCity predicts that global growth of mobile advertising traffic is set to double in 2012.

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Adfonic, the global mobile advertising marketplace, today releases its Global AdMetrics Report for Q2 2012, which draws data from thousands of mobile advertising campaigns, spanning almost fifteen thousand mobile sites and apps, to help advertisers, developers and publishers drive better performance.

Adfonic’s Global AdMetrics Report is available from Adfonic’s website at :
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