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New version analyzes hundreds of mobile variables in real time to automatically generate media plans that optimize ROI.

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by Tony Nethercutt, General Manager, North America, Mocean Mobile

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Berlin-based Sponsormob announced
it is launching a new service aimed at converting simple impressions into
prequalified leads for mobile advertisers. The new service, known as “Call-Back,” allows mobile advertisers
using Sponsormob’s mobile ad platform to generate call-back requests from
mobile consumers interested in a product or service offering.
According to Peter Glaeser, CEO of Sponsormob, what