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targeting

The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the roll out, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
 
 
The Solution:
The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the product launch, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
 
The Solution:
The Challenge:
Tune Talk, Malaysia’s newest mobile operator, launched roaming rates up to 18x lower than competitors. In addition to Radio, Print and TV exposure, Tune Talk was able to target competitor subscribers via network targeting on InMobi.

The Solution:

This year’s Digital Audio Benchmark and Trend Study unveils key new insights about the rapidly growing Digital Audio market, and further illustrates the increasing effectiveness of the platform for brand advertisers to reach and engage audiences. Key findings include the growing role of connected mobile devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers.

 

by David Engel, CEO, Mobile+Positive
5.15.12
 

 
Mobile devices can turn a store into a 2x3 inch price war zone.
  
Take Best Buy. Customers walk through the store and compare prices on the mobile web. Best Buy doesn’t have a voice on all the sites that consumers are accessing.