MOSTT | MMA Global
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  3. MOSTT

MOSTT

On-Demand Video

Organizational Links – Is it your marketing organization that is slowing your growth?

On-Demand Video

Marketing’s Mission and its Role in Growth Strategy

How does the mission of marketing tie to the firm’s growth agenda?
Series

Join us for The Great Debate: Marketing Organization

Strategize, Manage Responsibilities, Build Capabilities, Tackle Organizational Challenges
Resource

Modern Marketing Value Proposition and Capabilities Map

A detailed framework of six values and 90 capabilities for success
The MarCaps work—with MMA’s MOSTT—helped us get aligned within our team on what we need to be best in the world at, what we need to be good at and what we can assign to others. It also helped gain alignment with the rest of the executive team and added clarity to the discussions.
Rebecca Messina
Former Global Chief Marketing Officer
Uber
MMA's work to help marketers cultivate best-in-classes practices and structures helps the entire profession, as evidenced by the latest effort around its revolutionary marketing capability framework and assessment tool," "Getting featured in Harvard Business Review adds another level of validation for MMA and shows the world how we keep on advancing knowledge and creating value for marketers.
Deborah Wahl
Former SVP & Global CMO, GM Marketing
General Motors
By using the MarCaps Readiness Assessment developed in collaboration with MMA’s MOSTT, we identified how marketing is going to help grow our business. We invested in new training for our marketers in economic modeling, entrepreneurialism, and storytelling so they can think more broadly about the value they are bringing and identify new opportunities for the business.
Norman De Greve
SVP & Chief Marketing Officer
General Motors
Article

Is Your Marketing Organization Ready for What's Next?

MOSTT

MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization. We seek to develop unique and actionable knowledge to guide CMOs’ organization design decisions and to assist marketing organizations in competing more effectively. MOSTT seeks to aid Marketers in driving business growth in today’s rapidly-changing environment.
Think_tank
Survey

Marketing Capabilities Benchmark (MCB)

For Individual marketers to quickly assess their organization