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Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”
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    Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

    Fujitsu Mobile Campaign
    In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries. 
    • Mobile campaign: 3 weeks, 2 languages, 6 countries
    • Over 15 million impressions on Google Display Network, 100,000 pageviews
    • 10% interaction rate, average dwell time of 70 seconds
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    Fujitsu Mobile Campaign
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    MMA Announces the 2013 Smarties™ Global Award Winners

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    Arc Worldwide and Leo Burnett honored with “Best in Show” for their work with Chicago Shakespeare Theater
     
    New York, NY 25 September 2013 A stellar showcase of marketer, media and agency excellence was presented tonight at the 2013 Global Smarties™ Gala, which celebrates the best and brightest in mobile creativity. With submissions from over 36 countries, the Mobile Marketing Association (MMA) announced the winners of the Smarties to culminate its annual mobile conference, SM2. 
     
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    MMA Introduces Location Terminology Guide

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    MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

    New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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    Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

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    Survey results uncover marketers’ perceptions about mobile and the competitive advantage that data offers brands
     
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    Infographic: People check their smartphone over 150 times a day

    Infographic: People check their smartphone over 150 times a day

    Prosumer Report - Digital and the New Consumer

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    STUDY SHOWS THAT AMERICANS ARE SLOWER TO TRANSITION FROM E-COMMERCE TO MOBILE SHOPPING
     
    New Research from Havas Worldwide Reveals Only 16% of US Consumers Have Used a Mobile Device to Shop, Compared with 50% in China, 48% in Singapore, and 42% in India
     
     
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