With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”
In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.
Mobile campaign: 3 weeks, 2 languages, 6 countries
Over 15 million impressions on Google Display Network, 100,000 pageviews
10% interaction rate, average dwell time of 70 seconds
Arc Worldwide and Leo Burnett honored with “Best in Show” for their work with Chicago Shakespeare Theater
New York, NY 25 September 2013 –A stellar showcase of marketer, media and agency excellence was presented tonight at the 2013 Global Smarties™ Gala, which celebrates the best and brightest in mobile creativity. With submissions from over 36 countries, the Mobile Marketing Association (MMA) announced the winners of the Smarties to culminate its annual mobile conference, SM2.
MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology
New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.
STUDY SHOWS THAT AMERICANS ARE SLOWER TO TRANSITION FROM E-COMMERCE TO MOBILE SHOPPING
New Research from Havas Worldwide Reveals Only 16% of US Consumers Have Used a Mobile Device to Shop, Compared with 50% in China, 48% in Singapore, and 42% in India
