- Mobile campaign: 3 weeks, 2 languages, 6 countries
- Over 15 million impressions on Google Display Network, 100,000 pageviews
- 10% interaction rate, average dwell time of 70 seconds
MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology
New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.