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MMA In-Person Safety Protocols

CEO & CMO Summit is returning to Napa for a live, in-person event. Your health and safety are important to us. MMA will continue to monitor guidelines for healthy measures from the Centers of Disease Control and Prevention (CDC) guidelines. The safety of our attendees is and always been our top priority. As MMA Global returns to in-person, we feel these precautions and verifications will allow for a safe event for attendees and staff in July.

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Xapads Media expands business in Indonesia; appoints Edo Fernando as Country Head

Submitter's Company: 
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As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in the country while further strengthening the local team, partnerships, and innovation in the sector.

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To set the stage we have an analysis by two analysts at EY who explore the key points in two frameworks.

One by Byron Sharp whose thinking resolves around how brands grow, and the other by Joel Rubinson, a proponent of outcomes-based marketing and the pivotal importance of targeting consumers in the movable middle.

Following this we jump right into panel of experts who offer their take on both frameworks, and actionable advice for you to follow.

Release Date: 
December, 2021
Education Section: 

This is a literal transcription of the online events of MMA Germany - The Greate Debate Series 2021 and MMA Germany or MMA EMEA are not responsible for the opinions expressed in the content published by the contributors present in this publication respecting the freedom of expression that is in line with the values of MMA.

This is a non commercial publication.

Some images have been provided by the authors and others acquired in Adobe by the designer for editorial and non commercial purporses.

Release Date: 
December, 2021
Education Section: 
How Video Advertising Could Erode Brand Safety?

How Video Advertising Could Erode Brand Safety?

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able to connect with.

MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability

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The Brand Safety & Suitability Strategy Guide will provide critical guidance for marketers on how to establish an in-house capability to navigate brand safety and suitability issues.

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