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As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:

  1. What is the level of marketing alignment when it comes to driving growth?
  2. How do companies approach marketing growth? 

Key Findings Include:

What is the level of marketing alignment when it comes to driving growth?

Release Date: 
April, 2022
Education Section: 

Monday, March 7, 2022 - 3:30pm to 4:30pm IST

Speakers: 
MMA India Board Member; Chairwoman - Insights Division, South Asia
Kantar
MMA India Board Member; Vice President of Marketing
Google India and Southeast Asia
Country Manager
Josh
Managing Editor
Afaqs
Executive Director, Africa, India & Middle East | Advisory Services
EY
Country Head & Board Member India
MMA Global - India
Webinar Partner:
Watch the Webinar:

MMA South Africa: Smarties 21' Winners

Congratulations and well done to this year’s MMA SA SMARTIES 21’ category winners. 

Preparing for Digital Transformation

What is Digital Transformation?

Changing the narrative on bias in advertising

This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.

Release Date: 
February, 2022
Education Section: 

Good to connect with everyone in the group. Look forward to sharing thoughts and ways to collaborate.

CEO
Airtel Ads

Great to get connected to this esteemed council. Look forward!

Managing Director, Accenture Strategy & Consulting, India
Accenture