Programmatic direct | MMA Global
  2. Programmatic direct
  2. Programmatic direct

Programmatic direct

Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory

PALO ALTO, Calif., Aug. 30, 2016 -- For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world.

Submitter's Company: 
Flipboard
Content Tags (Deprecated): 
mobile programmatic
Programmatic direct
Member Mention: 
Flipboard; Rubicon Project
News Type: 
Member Press Release

Dear Apple: So, You Want To Be A Programmatic Player? Listen Up

November 28, 2014
While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed. JUICE Mobile president and CEO Neil Sweeney didn’t mince words: “They should have done this five years ago.” And that, Sweeney said, begs two related questions. One, Is Apple going to be doing anything truly different here? And two, is Apple actually committed to its advertising business?

Neil Sweeney sits down with AdMonsters to talk mobile advertising and the future of programmatic

September 19, 2014

For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when it comes to display), programmatic would seem to be the savior. However, the success of desktop advertising and transaction models ported to mobile has been limited.