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Blue Bite Teams Up with Zenith Media and Blue 449 for the Launch of PUMA's Latest Sneaker, the Ignite XT

September 15, 2015 – Global Sports Brand PUMA, in partnership with Blue 449 and Zenith Media, has teamed up with Blue Bite, the Mobile Standard in Out-of-Home™ and Austria-based mobile agency Loop, to create a one-of-a-kind campaign to promote PUMA’s latest sneaker, the Ignite XT and its brand ambassador partnerships with Usain Bolt and Rihanna.  

Submitter's Company: 
Blue Bite
Content Tags (Deprecated): 
OOH
mobile
Retail Mobile Campaign
beacons
nfc
QR
Blue Bite
News Type: 
Member Press Release

Blue Bite Introduces, esca, A New Dual-Mode BLE Beacon

AUGUST 27, 2015 – Today, Blue Bite, the Mobile Standard in Out-of-Home™, announces the launch of esca®, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. Built on nearly a decade of experience in managing mobile touchpoints, Blue Bite’s esca platform introduces a new way to deploy, manage, and analyze beacons.

Submitter's Company: 
Blue Bite
Content Tags (Deprecated): 
beacons
iBeacon
Eddystone
mobile
technology
News Type: 
Member Press Release

How Hillshire Farm Increased Sales with Beacons and the inMarket Mobile to Mortar Platform

How Hillshire Farm increased sales with the inMarket Mobile to Mortar™ Platform Goal Lift purchase intent and raise brand awareness for Hillshire Farm American Craft link sausages. Summary inMarket’s Mobile to Mortar™ (M2M) Platform generated in-store awareness, raised purchase intent and lifted sales for Hillshire Farm American Craft link sausages by delivering contextual, location-based engagements when shoppers were making a purchase decision in the store -- where it matters most. Execution
Location Committee
beacons
CPG
retail
inmarket
mobile
mobile@retail
hillshire
hillshire farm
beacons
Mobile
Mobile Retail
inmarket
hillshire

JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things

January 27, 2015
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices." The Toronto-based firm’s goal is to build a platform capable of talking to a variety of devices with the aim of driving store visits.