Agenda | MMA Global


Thursday, May 18, 2023

10:00 AM – 10:20 AM

Welcome Remarks

MMA MEA Managing Director (Türkiye, Middle East, Africa)

10:20 AM – 10:40 AM

Next! In Consumer Insights, Consumer Spending and Emotional Loyalty

Consumers are savvy in their spending and over the years we have seen a decrease in emotional brand loyalty. But what does this mean for brand marketers and advertisers?


10:40 AM – 11:10 AM

NEXT! In The Impact on Generative AI and Start Ups

The United Arab Emirates (UAE) has become a hub for start-ups and entrepreneurship in recent years. With its booming economy, supportive government policies, and growing infrastructure, the UAE has become an attractive destination for entrepreneurs from all over the world. UAE startups have contributed to $700 million in funding raised in just the first half of 2022. What is the impact of AI on start ups?

Chief of Staff, AI & Innovation

11:10 AM – 11:30 AM

NEXT! in Understanding the Agency-Client Relationship

Founder and CEO
The Jargon Group

11:30 AM – 11:55 AM


12:00 PM – 12:25 PM

NEXT! In Gender Equality

Last year the UAE Gender Balance Council announced a pledge to accelerate gender balance. The Pledge has a target of increasing the representation of women in leadership roles to 30 percent by 2025 to ensure their full and effective participation at the highest levels of decision-making. But what are we doing across the marcomms industry, and why are there more males in senior positions? What’s working, what’s not, and what’s next?

Sustainability HEAD and C&CA Business Partner home & Beauty and Well-Being MET
MENA Membership Relations and Development Manager I MMA GLOBAL
MMA MEA Managing Director (Türkiye, Middle East, Africa)
MMP Worldwide

12:25 PM – 12:40 PM

NEXT! In Data Driven Marketing

This session will explore how Blis leverages real time behavioural data insights to serve target audiences personalised communication that delivers business results.

Data & Strategy Lead

12:40 PM – 13:00 PM

NEXT! In Data Usage, how to become a driven and data centric company?

Data is the bread and butter of our marketing century, how to excel on that and how to master it is what you will see and learn in this session, from real case studies and frameworks from the #1 Data Company of the world SAS.

13:00 PM – 14:05 PM


14:05 PM – 14:30 PM

NEXT! In Unlocking Automations Using New Technologies

This session will explore fast content creation, lead magnet production, and research. We will discover the key considerations for implementing various AI tools into your digital marketing efforts including Web 3, IoT, Metaverse and Chat GTP.

Founder and CEO
The Jargon Group
Head of Design & Innovation

14:30 PM – 14:55 PM

Next! In AdTech

Ad tech has become increasingly complex and sophisticated with the advancements in artificial intelligence, driving innovation. This session will explore best practice and key trends to reach the right audience at the right time, with the right message whilst maximising ROI.

Vice President, MENA
Industry Head – Hardlines & Softlines, MENA
Amazon Ads
SVP Digital Adjacencies and Devices

14:55 PM – 15:15 AM

NEXT! In Motivating Gen Z

This session will explore the key characteristics of Gen Z, the importance of purpose in the workplace and how to navigate and retain Gen Z talent. 

Business Coach

15:15 PM – 15:35 PM


15:35 PM – 16:00 PM

NEXT! In Regional Travel and the Impact on all Marketers

With the pandemic in the past, 2022 saw 14.36 Million visitors to Dubai alone. We’ve seen startups dominate this space and evolve their service, an increase in hotel openings, and the announcement of the first Casino in Ras Al Khaimah. This session will explore how all marketers will be seeing the impact of this and the best practices that all sectors can learn from.

Co-Founder & CEO
Conscious Media
Marketing Strategy Lead

16:00 PM – 16:20 PM

NEXT! Gaming and Podcasting in the UAE

Recent research shows that Gaming consumption in the UAE is on the rise, with the largest segment being mobile gaming with a market volume of $176.60m in 2023. Saudi Arabia is projected to hit the consumption rate of $6.8bn by 2030, growing at a compound annual rate of 22 percent through to 2030.


There are over 13 million podcast listeners in the Middle East Region tuning in at least once a week. What does this new media mean for the region and marketers and how do we adapt to these trends, without just adding a podcast or a game into our marketing strategies.

Partnership Lead
Kerning Cultures
Director Sponsorship Sales
Gamers Hub

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