Priya Sarma | MMA Global

Priya Sarma

Priya Sarma
Sustainability HEAD and C&CA Business Partner home & Beauty and Well-Being MET

Priya joined Unilever in February 2008 as the MENA Corporate Communication Manager. In 2012 she was assigned the additional responsibility for Employee Engagement across the countries of MENA, Turkey, Russia, Ukraine, and Belarus (NAMETRUB). In 2019 she was promoted as Sr. Sustainability Head for NAMETRUB and in 2021 the additional remit of MENA External Affairs was added to her portfolio. Since mid-2022, in addition to her remit over sustainability she is the Communications & Corporate Affairs (C&CA) business partners to the Home Care and Beauty & Well-Being Categories across Middle East and Turkey(MET). 

Prior to joining Unilever, Priya worked in global advertising agencies including FCB Ulka,India, Equity Advertising and Lowe Look in Egypt. 

In 2016, she led the formation of the Advertising Business Group (ABG) and has been its Board Member since. The ABG is GCC’s largest advertising and marketing self-regulatorybody with over 60 members who account for over 70% of the MENA’s advertising spend. In Nov 2020, Priya led the launch of the UAE Chapter of the Unstereotype Alliance - a thought and action platform that seeks to eradicate harmful gender-based stereotypes in media and advertising - in partnership with UN Women. For this, she was recognised by Campaign Magazine as a ‘Marketing Gamechanger 2020’. 

In November 2022 she was elected to Chair the Circular Packaging Association that is registered under the Dubai Chamber of Commerce & Industry. She is also a member of theUAE SDGs Council. 

Priya has a Master’s in Business and is an Accredited Business Communicator (ABC) having successfully completed a course from the International Association for Business Communicators in 2010. She is based in Dubai, U.A.E.