MMA Smarties Index | MMA

The Smarties

Celebration of Talent | September 25, 2017


The MMA, in partnership with WARC will be launching the first-ever Business Impact Index. The Smarties Index will identify, rank and award the marketing industry’s agencies, marketers and brands that are delivering the highest level of business impact by analyzing finalist and winner data from all the Smarties programs around the world.

The Index provides an insightful glimpse into who is actually delivering campaigns that create significant impact across the globe.

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