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The MMA, in partnership with WARC will be launching the first-ever Business Impact Index. The Smarties Index will identify, rank and award the marketing industry's agencies, marketers and brands that are delivering the highest level of business impact by analyzing finalist and winner data from all the Smarties programs around the world.
The Index provides an insightful glimpse into who is actually delivering campaigns that create significant impact across the globe.
23 categories including the new AR/VR and 360 Video categories - increase your chances of winning by entering your campaigns in multiple categories and regions.
Due to its exploratory nature, the following categories will have less weight on results than the others - that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.
The Pre-Screening Council is comprised of senior level mobile marketers. The council will judge worldwide entries and then cut them down to an elite group for final judging. The final judging, which consists of regional judging, determines the winners for each country and region. To learn more about Smarties region and country programs, please visit our website.
All pre-screening is done remotely during the month of July. There is no conflict with entering The Smarties as well; we make sure no one views their own submissions.
Pre-Screening nominations are due June 24th. A completed application form must be submitted for each candidate.
Fill out the Pre-Screening Council Nomination Form.
