We strongly recommend that entrants supplement the written entry form with a video showcasing how you brought your idea to life. This video should summarize the challenge, strategy, objectives, execution and outcome of your entry. This clip will be viewed by the judges during the judging sessions. If your entry is a winner, the clip will also be used at the SMARTIES Celebration, in the SMARTIES Winners Gallery, on the SMARTIES website, and for media and educational purposes. Please indicate when you enter your submission if there are reasons, such as music licensing, that restrict your video showcase from being shown at or after the Gala.
Your video showcase should be no longer than 3 minutes. This explanatory clip must be concise and should contain key visuals — video, still images or any other relevant footage — along with simple, clear commentary in English summarizing your entry. Please name this video clip as “2022 Entry Video” and submit via URL.
View the 2021 winners gallery for ideas on how you should put together your video showcase.
Finalists whose videos do not meet these requirements may be asked to submit a video for use at the celebration.
Phase OnePre-Screening: The shortlist is decided by a first round of voting. Judges evaluate and score each entry. Each campaign is screened by a minimum of 5 judges. A voting system selects the highest marks given in each category. The four entries with the highest scores become the category finalists.
Phase TwoFurther voting establishes the ranking in each category, which is the basis for the juries' discussions and awarding of Gold, Silver and Bronze. Judges evaluate, discuss and debate the merits of each shortlisted entry to determine the category winners, voting whether a campaign should be awarded a gold, silver, or bronze award. If there are no suitable entries, judges may decline to appoint a winner for any category. The Best in Show is determined from the gold winners of each of the award categories.
A judge’s vote will not be counted for any entry submitted by his or her own company.
Judging CriteriaStrategy 20%; Execution 20%; Creativity 20%; Business Impact (Results) 40%
Each submission must include qualitative and quantitative data to support claims of success.
Review Jury Tips and Effective Entry Insights PowerPoint for additional insights as to how to craft your entry form.