SMARTIES North America - Categories | MMA Global

SMARTIES North America - Categories

The SMARTIES Awards is the world’s only global modern marketing awards program honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and solution/technology providers.

Judging criteria is as follows: 

Creative: 20%
Strategy: 20%
Execution: 20%
Results (Business Impact): 40%

For the Creative Channel Only, judging criteria is as follows:
Creative: 40%
Strategy: 20%
Execution: 20%
Business Impact: (20%)

New in 2022

In keeping pace with changing consumer behavior, we renamed and added Channels, as well as creating and revamping titles and descriptions for various categories.

SMARTIES North America Program has 7 channels used by modern marketers, and the sectors they operate in. You may enter as many categories as you wish. To increase your chances of winning, consider entering your work in multiple categories and across regions. Enter your campaigns in the North America and the X Global Programs.  Note that the X Global Program has channels and categories that are not available in the North America Program.

Marketing Impact 
There are 6 categories to choose from: Brand Experience, Instant Impact, Lead Generation, Data Insights, Product/Service Launch, Small Business / Big Impact

Purpose Driven Marketing
There are 3 categories to choose from: Social Impact Marketing, Brand Purpose/Activism, Diversity & Inclusion 

Impact Media
There are 6 categories to choose from: Cross Platform – All Media, Cross Platform – Digital Only, Gaming/Gamification & E-Sports, Social Media Marketing, Creator /Influencer Marketing, Social Messaging/Chat Apps/Text Messaging 

Experience Technology 
There are 4 categories to choose from: Audio/Sonic Branding (New), XR Technology (AR/VR/MR), Experimental/Innovation Technology, Geo Targeting 

Web 3.0 
There are 2 categories to choose from: MetaVerse, The Internet of Innovation / Connected Intelligent Devices

There is 1 category to choose from: Short or Long Form Video

When entering into these categories, you should present your entry in a way that addresses the challenge as outlined in the category definition. Be sure to review the category definitions to ensure your effort meets the criteria of the specific category definition. Many category titles have been changed and descriptions have been updated.

Unsure where your campaign would fit best? Contact us, and we will get back to you with recommendations.

Important Info

Smarties Winners