Smarties North America - Categories | MMA Global

North America - Categories

The SMARTIES Awards is the world’s only global modern marketing awards program honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and solution/technology providers.

Judging criteria is as follows: 

Creative: 20%
Strategy: 20%
Execution: 20%
Results (Business Impact): 40%

There are 3 channels used by modern marketers, and the sectors they operate in. You may enter as many categories as you wish. To increase your chances of winning, consider entering your work in multiple categories and across regions.

New in 2022

In keeping pace with changing consumer behavior, we revamped the titles and descriptions for various categories.

Marketing Objective Channel

Brand Experience, Brand Purpose/Activism (was Brand Activism), Consumer Experience (was Consumer Promotions), Lead Generation, Performance & Growth Marketing (was Data/Insights), Product/Service Launch, Social Impact/Not-for-Profit

Media Channel

There are 9 categories to choose from: Brand Experience, Brand Purpose/Activism (was Brand Activism), Consumer Experience (was Consumer Promotions), Lead Generation, Multicultural, Performance & Growth Marketing (was Data/Insights), Product/Service Launch, Small Budget, Big Impact Campaign, Social Impact/Not-for-Profit

Technology Channel

There are 9 categories to choose from: Audio/Sonic Branding (New), Connected Devices/IOT, Digital Out-of-Home, Innovation, Location Targeting, Machine Learning and AI, User Generated/Influencer Marketing, Video Advertising, XR Technology (AR/VR/MR)

When entering into these categories, you should present your entry in a way that addresses the challenge as outlined in the category definition. Be sure to review the category definitions to ensure your effort meets the criteria of the specific category definition. Many category titles have been changed and descriptions have been updated.

Unsure where your campaign would fit best? Contact us, and we will get back to you with recommendations.

BEST IN SHOW

The Best in Show is determined from the gold winners of each of the award categories.


Important Info

Smarties Winners