Purpose Driven Marketing

North America – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

The Cost of Beauty

Unilever and Mindshare for

The Cost of Beauty

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Silver Winner

Dove CROWN x LinkedIn: #BlackHairIsProfessional

Unilever and Mindshare for

Dove CROWN x LinkedIn: #BlackHairIsProfessional

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Bronze Winner

“Screen It Like You Mean It” with Sanofi

Sanofi and Havas Media Network, Ruder Finn, Patients & Purpose for

“Screen It Like You Mean It” with Sanofi

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Purpose Driven Marketing

North America – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

#KeepHerConfident

Unilever and Mindshare for

#KeepHerConfident

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Silver Winner

“Screen It Like You Mean It” with Sanofi

Sanofi and Havas Media Network, Ruder Finn, Patients & Purpose for

“Screen It Like You Mean It” with Sanofi

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Bronze Winner

The Cost of Beauty

Unilever and Mindshare for

The Cost of Beauty

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Purpose Driven Marketing

North America – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Gold Winner

See You There

Black & Abroad and Initiative Canada for

See You There

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Silver Winner

Dove CROWN x LinkedIn: #BlackHairIsProfessional

Unilever and Mindshare for

Dove CROWN x LinkedIn: #BlackHairIsProfessional

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Bronze Winner

Pixel Represents

Google and EssenceMediacom for

Pixel Represents

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Marketing Impact

North America – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

Barbie Breaks Out The Box (Office)

Warner Bros. and Hearts & Science for

Barbie Breaks Out The Box (Office)

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Silver Winner

Aspirin, The Official Sponsor of Fans' Hearts

Bayer and EssenceMediacom for

Aspirin, The Official Sponsor of Fans' Hearts

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Bronze Winner

Holiday comfort from Campbell's "Joy Nights In"

Campbell Soup Company and Spark Foundry for

Holiday comfort from Campbell's "Joy Nights In"

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Marketing Impact

North America – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Barbie Breaks Out The Box (Office)

Warner Bros. and Hearts & Science for

Barbie Breaks Out The Box (Office)

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Silver Winner

Swishy Time

Church & Dwight and Wavemaker for

Swishy Time

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Bronze Winner

Chunky Dares America to Try their Spiciest Soup

Campbell's and MSL Global for

Chunky Dares America to Try their Spiciest Soup

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Marketing Impact

North America – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Real-Time Social Opportunities

GroupeConnect and GroupeConnect for

Real-Time Social Opportunities

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Bronze Winner

Miraval Resorts Berkshires Digital Campaign

Hyatt Corporation and AdTheorent for

Miraval Resorts Berkshires Digital Campaign

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Impact Media

North America – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Gold Winner

Barbie Breaks Out The Box (Office)

Warner Bros. and Hearts & Science for

Barbie Breaks Out The Box (Office)

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Silver Winner

Hellmann's Mayo Cat

Unilever and Mindshare for

Hellmann's Mayo Cat

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Silver Winner

Dove CROWN x LinkedIn: #BlackHairIsProfessional

Unilever and Mindshare for

Dove CROWN x LinkedIn: #BlackHairIsProfessional

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Impact Media

North America – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

Hellmann's Mayo Cat

Unilever and Mindshare for

Hellmann's Mayo Cat

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Silver Winner

Visit New Hampshire “Discover Your New” Campaign

New Hampshire Division of Travel & Tourism and GYK Antler / AdTheorent for

Visit New Hampshire “Discover Your New” Campaign

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Bronze Winner

Picklebabies

E*Trade for Morgan Stanley and 72andSunny for

Picklebabies

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Impact Media

North America – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

“Screen It Like You Mean It” with Sanofi

Sanofi and Havas Media Network, Ruder Finn, Patients & Purpose for

“Screen It Like You Mean It” with Sanofi

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Silver Winner

Met Gala Debut

eBay and EssenceMediacom for

Met Gala Debut

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Bronze Winner

Swishy Time

Church & Dwight and Wavemaker for

Swishy Time

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Impact Media

North America – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

Twiggy Full Circle

eBay and EssenceMediacom for

Twiggy Full Circle

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Silver Winner

Chrome Speed Challenge

Google and EssenceMediacom for

Chrome Speed Challenge

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Bronze Winner

NFL Creator Of The Week

The National Football League and Whalar for

NFL Creator Of The Week

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Impact Media

North America – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Silver Winner

Google Play Game Awards

Google and EssenceMediacom for

Google Play Game Awards

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Emerging Tech Marketing

North America – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Bronze Winner

MPL: Loyalty Boost with Location-Based Marketing

Mobile Premier League (MPL) and M&C Saatchi Performance for

MPL: Loyalty Boost with Location-Based Marketing

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Creative

North America – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

#KeepHerConfident

Unilever and Mindshare for

#KeepHerConfident

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Silver Winner

Side Hustlers

Ally Financial and EssenceMediacom for

Side Hustlers

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Bronze Winner

The Cost of Beauty

Unilever and Mindshare for

The Cost of Beauty

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AI Marketing

North America – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

See You There

Black & Abroad and Initiative Canada for

See You There

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Silver Winner

GenAI and AI Creative Optimization

Progressive and Claritas for

GenAI and AI Creative Optimization

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2024 Smarties North America Industry Award Winners

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Enabling Technology Company of the Year

AdTheorent

Specialist Agency of the Year

Patients & Purpose

Digital Agency of the Year

Hearts & Science

Publisher of the Year

Vogue

Creative Agency of the Year

Ogilvy

Media Agency of the Year

Mindshare

Holding Agency Company of the Year

WPP

Brand of the Year

Dove

Advertiser of the Year

Unilever