Presenting The Smarties X Global 2024 Winners

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Coca-Cola Foodmarks

Smarties X Global Best In Show

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola Foodmarks

Credits

Tin Le, Marketing Director, The Coca-Cola Company

Van Quynh Vo, Sr Frontline Manager, The Coca-Cola Company

Nhon Nguyen, Brand Manager, The Coca-Cola Company

Xuan Yen Nguyen, Media Lead, The Coca-Cola Company

Tanjilul Ahsan, Partner, Client Leadership, EssenceMediacom Vietnam

Ngan Nguyen Ngoc, Associate Director, EssenceMediacom

Trang Nguyen Phuong, Manager, Integrated Planning, EssenceMediacom

Truc Tran, Manager, Content Strategy, EssenceMediacom

Thao Vo, Executive, Planning, EssenceMediacom

Minh Pham, OOH Buyer, EssenceMediacom

Thu Ha Anh, Executive, Operations, EssenceMediacom

Duong Vu, Social Specialist VN SL&E, The Coca-Cola Company

Hoang Thach Le, Head of Creative Solutions, Ogilvy Vietnam - T&A Ogilvy

An Na Tran, Account Director, Ogilvy Vietnam - T&A Ogilvy

Tuyet Nhi Le, Senior Account Executive, Ogilvy Vietnam - T&A Ogilvy

Duc Long Phan, Strategic Planner, Ogilvy Vietnam - T&A Ogilvy

Thai Duy Nguyen, Senior Art Director, Ogilvy Vietnam - T&A Ogilvy

Loan Menuge, GOAT Lead, GroupM GOAT

Tuyet Mai Dang, Senior Manager - Influencer Strategy, GroupM GOAT

Yen Do, Manager, Planning, EssenceMediacom Vietnam

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Purpose Driven Marketing

Smarties X Global – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

Dove CROWN x LinkedIn: #BlackHairIsProfessional

Unilever and Mindshare for

Dove CROWN x LinkedIn: #BlackHairIsProfessional

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Silver Winner

Phone2Gold

Orange and Havas Play France for

Phone2Gold

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Silver Winner

#AutisticOutLoud

Hiki and Mindshare for

#AutisticOutLoud

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Bronze Winner

Maa's Message - A Divine AR Intervention

Hindustan Unilever and Mindshare India for

Maa's Message - A Divine AR Intervention

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Purpose Driven Marketing

Smarties X Global – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

855-HOW-TO-QUIT-(OPIOIDS)

Anzen Health LLC. and MEDIAPLUS Germany for

855-HOW-TO-QUIT-(OPIOIDS)

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Silver Winner

Mobile Ads Drove Organ Donor Registration in AU

Australia National Organ and Tissue Authority (OTA) and Make Mate / Digital Turbine Inc. for

Mobile Ads Drove Organ Donor Registration in AU

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Bronze Winner

#KeepHerConfident

Unilever and Mindshare for

#KeepHerConfident

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Bronze Winner

Castrol Pragati Ki Paathshaala

Castrol India and Mindshare India for

Castrol Pragati Ki Paathshaala

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Purpose Driven Marketing

Smarties X Global – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Gold Winner

POWERFUL WORDPLAY THAT AWAKE EMPATHY FOR MECHANIC

SHELL Vietnam and Purpose.Ant / SHELL Vietnam for

POWERFUL WORDPLAY THAT AWAKE EMPATHY FOR MECHANIC

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Silver Winner

Pixel Represents

Google and EssenceMediacom for

Pixel Represents

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Bronze Winner

Dove CROWN x LinkedIn: #BlackHairIsProfessional

Unilever and Mindshare for

Dove CROWN x LinkedIn: #BlackHairIsProfessional

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Bronze Winner

Não dê bombom hoje

Nestlé and Ogilvy Brasil for

Não dê bombom hoje

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Marketing Impact

Smarties X Global – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

Coca-Cola Foodmarks

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola Foodmarks

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Silver Winner

YUMOS DETERGENT: THERE IS NOT BETTER

UNILEVER and VML Türkiye for

YUMOS DETERGENT: THERE IS NOT BETTER

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Bronze Winner

Turning Gameplay into Foreplay

RB & Manon and Mindshare China for

Turning Gameplay into Foreplay

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Marketing Impact

Smarties X Global – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

VINFAST VF 3 and Ogilvy Vietnam for

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

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Silver Winner

Growth Hacking in the Low season

TikTok Shop Vietnam and PMAX for

Growth Hacking in the Low season

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Bronze Winner

Haidilao's Late-Night Encore

Haidilao and Mindshare China for

Haidilao's Late-Night Encore

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Marketing Impact

Smarties X Global – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.

Gold Winner

LEGO launches lifted market share by 53% @23X RoI

LEGO Group and Amazon Ads for

LEGO launches lifted market share by 53% @23X RoI

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Silver Winner

Targeting Diabetic One app at a time

Hindustan Unilever and Mindshare India for

Targeting Diabetic One app at a time

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Silver Winner

ROCKSTAR BRO-CODE

Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / Publicis Media for

ROCKSTAR BRO-CODE

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Marketing Impact

Smarties X Global – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

OKEY Feel Present O.K.?

Eczacıbaşı Tüketim Ürünleri and VML Turkiye / Eczacıbaşı Tüketim Ürünleri for

OKEY Feel Present O.K.?

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Gold Winner

Discover Istanbul with Contactless Mastercard

Mastercard and Kompüter for

Discover Istanbul with Contactless Mastercard

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Silver Winner

La Vie Light – EGO DOWN to GROW UP from critics

Nestle and WPP OpenMind/Ogilvy/Unikon/Magenest / La Vie for

La Vie Light – EGO DOWN to GROW UP from critics

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Bronze Winner

TheraBreath Swishy Time

Church & Dwight and Wavemaker for

TheraBreath Swishy Time

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Marketing Impact

Smarties X Global – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

Animal Alerts

PetPace Ltd. and MEDIAPLUS Germany for

Animal Alerts

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Silver Winner

Miraval Resorts Berkshires Digital Campaign

Hyatt Corporation and AdTheorent for

Miraval Resorts Berkshires Digital Campaign

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Bronze Winner

Almarai - Non Sponsorship Sponsorship

Almarai and Spark Foundry for

Almarai - Non Sponsorship Sponsorship

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Bronze Winner

Million miles of wonder experiences

Vietnam Airlines and Digital Marketing Department - Vietnam Airlines / Vietnam Airlines for

Million miles of wonder experiences

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Marketing Impact

Smarties X Global – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

The Hidden Story

L'Enfant Bleu and Havas Play France for

The Hidden Story

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Silver Winner

Motherhood journey a bit easier with Grab

Grab Vietnam and Grab Vietnam for

Motherhood journey a bit easier with Grab

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Silver Winner

National Library Board (NLB) - Playbrary

National Library Board and LePub APAC for

National Library Board (NLB) - Playbrary

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Bronze Winner

#TheDonationMap

UNITED24 and Havas Play France for

#TheDonationMap

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Impact Media

Smarties X Global – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Gold Winner

YUMOS DETERGENT: THERE IS NOT BETTER

UNILEVER and VML Türkiye for

YUMOS DETERGENT: THERE IS NOT BETTER

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Silver Winner

Haidilao's Late-Night Encore

Haidilao and Mindshare China for

Haidilao's Late-Night Encore

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Bronze Winner

Music Break

Nestlé and Ogilvy Brasil for

Music Break

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Bronze Winner

STING NEO HUNTING ADVENTURE

Publicis Media Vietnam and Publicis Media Vietnam for

STING NEO HUNTING ADVENTURE

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Impact Media

Smarties X Global – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Silver Winner

Okey Rötar - Stay in The Moment

Eczacıbaşı Consumer Products and Ingage for

Okey Rötar - Stay in The Moment

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Bronze Winner

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

Castrol India and Mindshare India for

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

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Bronze Winner

LET AI TAKE YOU HOME THIS TẾT

Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / KI Saigon for

LET AI TAKE YOU HOME THIS TẾT

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Bronze Winner

Targeting Diabetic One app at a time

Hindustan Unilever and Mindshare India for

Targeting Diabetic One app at a time

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Impact Media

Smarties X Global – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

Beko - What's the tea?

Arçelik A.Ş. and Rafineri for

Beko - What's the tea?

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Silver Winner

Music Break

Nestlé and Ogilvy Brasil for

Music Break

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Silver Winner

Comfort Tet Fashion runway

Unilever and Mindshare for

Comfort Tet Fashion runway

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Bronze Winner

Gold Peak Tea Lens

The Coca-Cola Company and EssenceMediacom for

Gold Peak Tea Lens

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Impact Media

Smarties X Global – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

Twiggy Full Circle

eBay and EssenceMediacom for

Twiggy Full Circle

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Silver Winner

Sofy Comfort Nite: Lullaby Podcast Series

Unicharm and Mindshare China for

Sofy Comfort Nite: Lullaby Podcast Series

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Silver Winner

Beko - What's the tea?

Arçelik A.Ş. and Rafineri for

Beko - What's the tea?

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Impact Media

Smarties X Global – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

Turning Gameplay into Foreplay

RB & Manon and Mindshare China for

Turning Gameplay into Foreplay

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Silver Winner

Long COVID Mode

Long COVID Europe and MEDIAPLUS Germany for

Long COVID Mode

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Bronze Winner

Kinder - Applaydu App "Part of Family Playtime"

Ferrero and Gameloft for Brands for

Kinder - Applaydu App "Part of Family Playtime"

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Bronze Winner

Bia SaiGon - Catch the dragon, Unleash the Fortune

Sabeco (Saigon Beer - Alcohol - Beverage Corporation) and EssenceMediacom Vietnam for

Bia SaiGon - Catch the dragon, Unleash the Fortune

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Emerging Tech Marketing

Smarties X Global – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Gatorade Turf Finder powered by Google Maps

PepsiCo India Holdings Pvt Ltd and Leo Burnett India for

Gatorade Turf Finder powered by Google Maps

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Silver Winner

Animal Alerts

PetPace Ltd. and MEDIAPLUS Germany for

Animal Alerts

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Bronze Winner

Almarai - Non Sponsorship Sponsorship

Almarai and Spark Foundry for

Almarai - Non Sponsorship Sponsorship

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Emerging Tech Marketing

Smarties X Global – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Gold Winner

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

Castrol India and Mindshare India for

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

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Silver Winner

Vestel x Aslı Filinta Attention

Zorlu Holding and EssenceMediacom Turkey for

Vestel x Aslı Filinta Attention

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Bronze Winner

Miraval Resorts Berkshires Digital Campaign

Hyatt Corporation and AdTheorent for

Miraval Resorts Berkshires Digital Campaign

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Emerging Tech Marketing

Smarties X Global – Connected TV

This category celebrates the most effective and innovative campaigns on Connected TV platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Silver Winner

Yumoş Street

Unilever and VML Türkiye / VML for

Yumoş Street

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Bronze Winner

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

Castrol India and Mindshare India for

Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi

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Emerging Tech Marketing

Smarties X Global – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Gold Winner

Bia SaiGon - Catch the dragon, Unleash the Fortune

Sabeco (Saigon Beer - Alcohol - Beverage Corporation) and EssenceMediacom Vietnam for

Bia SaiGon - Catch the dragon, Unleash the Fortune

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Silver Winner

Maa's Message - A Divine AR Intervention

Hindustan Unilever and Mindshare India for

Maa's Message - A Divine AR Intervention

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Bronze Winner

STING NEO HUNTING ADVENTURE

Publicis Media Vietnam and Publicis Media Vietnam for

STING NEO HUNTING ADVENTURE

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E-commerce marketing

Smarties X Global – Integrated Ecommerce Innovation & Live Streaming

The Integrated Ecommerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degrees digital strategies including live video content into e-commerce platform to enhance the ecommerce experience, masterfully combine various digital tools and strategies to revolutionize the ecommerce experience, driving substantial business growth and enhancing customer engagement.

Gold Winner

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

VINFAST VF 3 and Ogilvy Vietnam for

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

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Silver Winner

Ramadan Ekstra Seru: Elevate Your Shoppertainment!

TikTok and ShopTokopedia / Tokopedia for

Ramadan Ekstra Seru: Elevate Your Shoppertainment!

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Bronze Winner

HP Omen rose to Rank 3 via full funnel strategy

HP and NA / Amazon Ads for

HP Omen rose to Rank 3 via full funnel strategy

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Bronze Winner

LEGO launches lifted market share by 53% @23X RoI

LEGO Group and Amazon Ads for

LEGO launches lifted market share by 53% @23X RoI

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E-commerce marketing

Smarties X Global – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Gold Winner

Coca-Cola Foodmarks

The Coca-Cola Company and EssenceMediacom Vietnam / Ogilvy Vietnam - T&A Ogilvy for

Coca-Cola Foodmarks

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Silver Winner

Kinder - Applaydu App "Part of Family Playtime"

Ferrero and Gameloft for Brands for

Kinder - Applaydu App "Part of Family Playtime"

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Bronze Winner

CIRCUIT BOLEGA TOH SUNEGA INDIA

Unilever and Mindshare for

CIRCUIT BOLEGA TOH SUNEGA INDIA

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Creative

Smarties X Global – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Gold Winner

#TheDonationMap

UNITED24 and Havas Play France for

#TheDonationMap

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Silver Winner

La Vie: Hydration to Nature Regeneration for Youth

Nestlé/La Vie and WPP OpenMind/Ogilvy for

La Vie: Hydration to Nature Regeneration for Youth

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Bronze Winner

Bia SaiGon - Catch the dragon, Unleash the Fortune

Sabeco (Saigon Beer - Alcohol - Beverage Corporation) and EssenceMediacom Vietnam for

Bia SaiGon - Catch the dragon, Unleash the Fortune

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Creative

Smarties X Global – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Gold Winner

Million miles of wonder experiences

Vietnam Airlines and Digital Marketing Department - Vietnam Airlines / Vietnam Airlines for

Million miles of wonder experiences

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Silver Winner

Creating Impact Through Local Authenticity

Pizza Hut and Reshift Media for

Creating Impact Through Local Authenticity

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Bronze Winner

Almarai - Non Sponsorship Sponsorship

Almarai and Spark Foundry for

Almarai - Non Sponsorship Sponsorship

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Creative

Smarties X Global – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

Phone2Gold

Orange and Havas Play France for

Phone2Gold

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Gold Winner

THIRSTY UNDER THIRTY

Suntory PepsiCo Vietnam Beverage and Zenith / KI Saigon/ Innity Vietnam / Publicis Media for

THIRSTY UNDER THIRTY

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Silver Winner

Mama Sara & Sara

Almarai and Spark Foundry for

Mama Sara & Sara

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Bronze Winner

Castrol MAGNATEC - The Bombay Journey

Castrol India and Mindshare India for

Castrol MAGNATEC - The Bombay Journey

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AI Marketing

Smarties X Global – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Silver Winner

Snapdragon: Hear the Difference

Qualcomm and Mindshare China for

Snapdragon: Hear the Difference

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Bronze Winner

LET AI TAKE YOU HOME THIS TẾT

Suntory PepsiCo Vietnam Beverage and Publicis Media Vietnam for

LET AI TAKE YOU HOME THIS TẾT

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Bronze Winner

Bosch Dish-rupting AI Renovation

BSH Home Appliances (Vietnam) and Carnival for

Bosch Dish-rupting AI Renovation

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AI Marketing

Smarties X Global – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

National Library Board (NLB) - Playbrary

National Library Board and LePub APAC for

National Library Board (NLB) - Playbrary

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Gold Winner

Free Calls to Santa powered by GenerativeAI

Telstra and OMD Create for

Free Calls to Santa powered by GenerativeAI

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Silver Winner

New Faces of the Rebublic

Mastercard and Kompüter for

New Faces of the Rebublic

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Bronze Winner

Snapdragon: Hear the Difference

Qualcomm and Mindshare China for

Snapdragon: Hear the Difference

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AI Marketing

Smarties X Global – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

Discover Istanbul with Contactless Mastercard

Mastercard and Kompüter for

Discover Istanbul with Contactless Mastercard

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Silver Winner

New Faces of the Rebublic

Mastercard and Kompüter for

New Faces of the Rebublic

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Bronze Winner

Vaseline: AI Magic meets Celebrity Power

Unilever and Mindshare / YMT for

Vaseline: AI Magic meets Celebrity Power

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2024 Smarties X Global Industry Award Winners

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Enabling Technology Company of the Year

TikTok

Digital Agency of the Year

Ingage

Specialist Agency of the Year

Komputer

Publisher of the Year

Amazon Ads

Most Resilient Brand of the Year

Dove

Creative Agency of the Year

Ogilvy Vietnam

Media Agency of the Year

Mindshare India

Agency Network of the Year Global

Ogilvy

Holding Agency Company

WPP

Brand of the Year

Mastercard

Advertiser of the Year

Unilever