Purpose Driven Marketing

Thailand – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Silver Winner

Babi Mild: The Power of Gentle Touch

Osotspa and Osotspa Public Company for

Babi Mild: The Power of Gentle Touch

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Bronze Winner

#WomenWelcome - Inclusive Rides, Empowered Lives

Grab and Grab for

#WomenWelcome - Inclusive Rides, Empowered Lives

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Purpose Driven Marketing

Thailand – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

Change for Good - A Small Shift Can Make Big Change

Grab and Spa-Hakuhodo / Grab for

Change for Good - A Small Shift Can Make Big Change

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Silver Winner

#WomenWelcome - Inclusive Rides, Empowered Lives

Grab and Grab for

#WomenWelcome - Inclusive Rides, Empowered Lives

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Bronze Winner

Babi Mild: The Power of Gentle Touch

Osotspa and Osotspa Public Company for

Babi Mild: The Power of Gentle Touch

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Purpose Driven Marketing

Thailand – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Gold Winner

Under My Skin

Thai Life Insurance and Ogilvy Bangkok for

Under My Skin

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Silver Winner

#WomenWelcome - Inclusive Rides, Empowered Lives

Grab and Grab for

#WomenWelcome - Inclusive Rides, Empowered Lives

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Marketing Impact

Thailand – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

Oreo Pokemon Catch 'Em All!

Mondelez International and Leo Burnett Indonesia for

Oreo Pokemon Catch 'Em All!

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Silver Winner

Meiji Sensation Art

CP-Meiji and Carat Thailand for

Meiji Sensation Art

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Marketing Impact

Thailand – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

KFC The Social Petition

Yum Restaurants International (Thailand) Co., LTD and Brilliant & Million Thailand for

KFC The Social Petition

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Silver Winner

Grab It Fast As Your Heart Desires

Grab and Spa-Hakuhodo / Grab for

Grab It Fast As Your Heart Desires

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Marketing Impact

Thailand – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Oreo Pokemon Catch 'Em All!

Mondelez International and Leo Burnett Indonesia for

Oreo Pokemon Catch 'Em All!

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Silver Winner

Heineken Experience Silver 2023

Thai Asia Pacific Brewery and Carat / Dentsu for

Heineken Experience Silver 2023

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Bronze Winner

Vibe It All Up!

Green Spot and The&Partnership for

Vibe It All Up!

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Marketing Impact

Thailand – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Have it very very very your way

Burger (Thailand) Limited and Ogilvy Bangkok for

Have it very very very your way

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Impact Media

Thailand – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Silver Winner

Lancôme's Unlocked GrabAds' O2O Power

L'Oréal Thailand and GrabAds for

Lancôme's Unlocked GrabAds' O2O Power

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Silver Winner

Oreo Pokémon Catch ‘Em All!

Mondelēz International (Thailand) and Wavemaker Thailand for

Oreo Pokémon Catch ‘Em All!

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Bronze Winner

"Hello Good Fortune"

Hong Kong Tourism Board and Carat Thailand for

"Hello Good Fortune"

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Impact Media

Thailand – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

Arena Breakout & GrabAds: Blurring game & reality

Tencent Games, Morefun Studios Games and GrabAds for

Arena Breakout & GrabAds: Blurring game & reality

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Silver Winner

GrabFood Promantic, Beyond Love is the Discount!

Grab Thailand and Spa-Hakuhodo / Grab Thailand for

GrabFood Promantic, Beyond Love is the Discount!

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Bronze Winner

Let's Celebrate with Central

Central Department Store and iProspect for

Let's Celebrate with Central

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Impact Media

Thailand – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Silver Winner

Oreo Pokemon Catch 'Em All!

Mondelez International and Leo Burnett Indonesia for

Oreo Pokemon Catch 'Em All!

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Silver Winner

GrabFood Promantic, Beyond Love is the Discount!

Grab Thailand and Spa-Hakuhodo / Grab Thailand for

GrabFood Promantic, Beyond Love is the Discount!

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Impact Media

Thailand – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

NESCAFÉ CLC Espresso Roast: Best Taste Campaign

Nestlé (Thai) Ltd. and The Leo Burnett Group Thailand for

NESCAFÉ CLC Espresso Roast: Best Taste Campaign

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Silver Winner

#GrabThumbsUp - Curated by Foodies for Foodies

Grab and Grab for

#GrabThumbsUp - Curated by Foodies for Foodies

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Bronze Winner

MILO Determination Makes You

Nestle (Thai) Ltd. and Ogilvy Bangkok for

MILO Determination Makes You

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Impact Media

Thailand – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

Arena Breakout & GrabAds: Blurring game & reality

Tencent Games, Morefun Studios Games and GrabAds for

Arena Breakout & GrabAds: Blurring game & reality

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Silver Winner

KFC The Box x PUB G: Redefining Meal Experiences

KFC and AnyMind Group (POKKT) for

KFC The Box x PUB G: Redefining Meal Experiences

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Emerging Tech Marketing

Thailand – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Samsung Galaxy S23

Thai Samsung Electronics and Starcom Thailand for

Samsung Galaxy S23

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Gold Winner

GrabFood Mega Sale 'The Greatest Knockout'

Grab and Spa-Hakuhodo / Grab for

GrabFood Mega Sale 'The Greatest Knockout'

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E-commerce marketing

Thailand – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Silver Winner

Let's Celebrate with Central

Central Department Store and iProspect for

Let's Celebrate with Central

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Creative

Thailand – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

Babi Mild: The Power of Gentle Touch

Osotspa and Osotspa Public Company for

Babi Mild: The Power of Gentle Touch

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Silver Winner

What the fast!

Ayudhya Capital Services Company Limited and The Leo Burnett Group Thailand for

What the fast!

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Bronze Winner

GrabFood Mega Sale 'The Greatest Knockout'

Grab and Spa-Hakuhodo / Grab for

GrabFood Mega Sale 'The Greatest Knockout'

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AI Marketing

Thailand – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Bronze Winner

The Helping Foot

Ayudhya Capital Auto Lease PCL and dentsu X Thailand for

The Helping Foot

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AI Marketing

Thailand – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

Lay’s Smiles Your way

Pepsi Co Thailand and Brilliant & Million Thailand for

Lay’s Smiles Your way

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2024 Smarties Thailand Industry Award Winners

Digital Agency of the Year

Brilliant & Million Thailand

Publisher of the Year

Grab

Independent Agency of the Year

Friends & Mana Company Limited

Creative Agency of the Year

Spa-Hakuhodo

Media Agency of the Year

M&C Saatchi

Most Resilient Brand of the Year

Babi Mild

Holding Agency Company of the Year

Publicis Groupe

Juror's Choice Award of the Year

Under My Skin

Brand of the Year

Grab

Advertiser of the Year

Mondelēz International