Toggle navigation
Smarties X Global
North America
Europe
APAC
Türkiye
India
Vietnam
MEA
Indonesia
DACH
China
Thailand
Philippines
Sub-Saharan Africa
Presenting The Smarties Europe 2024 Winners
← Swipe to scroll through the gallery →
Doritos Silent
Europe Best In Show
PepsiCo and OMD UK for
Doritos Silent
Credits
Nancy Croix
, Managing Director, Sips & Bites
Dylan Fashbaugh
, Chief Software Engineer & Architect, Smooth Technology
scroll for more
Watch Video
Purpose Driven Marketing
Europe – Brand Purpose / Activism
The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.
Gold Winner
The Hidden Story
L'Enfant Bleu and Havas Play France for
The Hidden Story
Watch Video
|
Credits
Silver Winner
Phone 2 Gold
Orange and Havas Play France for
Phone 2 Gold
Watch Video
|
Credits
Silver Winner
Space Trash Signs
Privateer Space, Inc. and MEDIAPLUS Germany for
Space Trash Signs
Watch Video
|
Credits
Silver Winner
Ronald McDonald House in Roblox
McDonald's and OMD Sweden for
Ronald McDonald House in Roblox
Watch Video
|
Credits
Purpose Driven Marketing
Europe – Social Impact Marketing
The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.
Gold Winner
The Hidden Story
L'Enfant Bleu and Havas Play France for
The Hidden Story
Watch Video
|
Credits
Silver Winner
Phone 2 Gold
Orange and Havas Play France for
Phone 2 Gold
Watch Video
|
Credits
Silver Winner
Ronald McDonald House in Roblox
McDonald's and OMD Sweden for
Ronald McDonald House in Roblox
Watch Video
|
Credits
Bronze Winner
Britain Get Talking "The Hardest Subject"
ITV and Uncommon Creative Studio for
Britain Get Talking "The Hardest Subject"
Watch Video
|
Credits
Purpose Driven Marketing
Europe – Diversity & Inclusion
The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.
Bronze Winner
Ruffles Replay
PepsiCo Turkey and OMD Turkey for
Ruffles Replay
Watch Video
|
Credits
Marketing Impact
Europe – Brand Experience
The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.
Gold Winner
The Music Hero
CUPRA Deutschland and PHD Germany for
The Music Hero
Watch Video
|
Credits
Silver Winner
Autopia
Volkswagen and PHD Germany for
Autopia
Watch Video
|
Credits
Bronze Winner
Brand USA X The Cambridge Club Festival
Brand USA and MMGY Global for
Brand USA X The Cambridge Club Festival
Watch Video
|
Credits
Bronze Winner
Laif - The Power of Smiles
Bayer Vital and Stink Studios / Bayer Vital for
Laif - The Power of Smiles
Watch Video
|
Credits
Marketing Impact
Europe – Instant Impact / Promotion
The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.
Gold Winner
TurboKaddy
Kaufland and OMD Czech Republic for
TurboKaddy
Watch Video
|
Credits
Gold Winner
Elevating Connections: The Daha Daha Journey
The Coca-Cola Company and Essencemediacom for
Elevating Connections: The Daha Daha Journey
Watch Video
|
Credits
Silver Winner
Phone 2 Gold
Orange and Havas Play France for
Phone 2 Gold
Watch Video
|
Credits
Marketing Impact
Europe – Product and / or Service Launch
The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.
Silver Winner
Next Level Fresh
Unilever and VML Türkiye for
Next Level Fresh
Watch Video
|
Credits
Marketing Impact
Europe – Real Time Marketing
The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.
Gold Winner
Inflation Targeting
Motatos GmbH and MEDIAPLUS Germany for
Inflation Targeting
Watch Video
|
Credits
Silver Winner
DIMES Cool Lime Mix | More Than It Looks
DIMES and Reklamania Creative for
DIMES Cool Lime Mix | More Than It Looks
Watch Video
|
Credits
Bronze Winner
Contextual AI YouTube Solution
AB WORLD FOODS and the7stars / Silverpush for
Contextual AI YouTube Solution
Watch Video
|
Credits
Bronze Winner
Chess
Turkish Airlines and TBWA\Istanbul / Turkish Airlines for
Chess
Watch Video
|
Credits
Marketing Impact
Europe – Small Budget, Big Impact
The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.
Silver Winner
L'Oreal Content Pro: 51 Digital Akademi
L'Oreal and 51 Digital for
L'Oreal Content Pro: 51 Digital Akademi
Watch Video
|
Credits
Silver Winner
Combining Digital Targeting and Offline Sales
Reckitt and Havas Media Turkiye for
Combining Digital Targeting and Offline Sales
Watch Video
|
Credits
Impact Media
Europe – Omnichannel Marketing
The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.
Silver Winner
The Great Transformation of Pepsi
PepsiCo Turkey and OMD Turkey for
The Great Transformation of Pepsi
Watch Video
|
Credits
Silver Winner
Next Level Fresh
Unilever and VML Türkiye for
Next Level Fresh
Watch Video
|
Credits
Bronze Winner
Vodafone Turkey- Red Pop-Up
Vodafone Turkey and Carat Turkey for
Vodafone Turkey- Red Pop-Up
Watch Video
|
Credits
Impact Media
Europe – Cross Digital Media Marketing
The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.
Gold Winner
Deals Saved in Time
McDonald's and OMD Sweden for
Deals Saved in Time
Watch Video
|
Credits
Gold Winner
Beko Inheritance
Arcelik A.S and Ingage Media for
Beko Inheritance
Watch Video
|
Credits
Silver Winner
Chess
Turkish Airlines and TBWA\Istanbul / Turkish Airlines for
Chess
Watch Video
|
Credits
Impact Media
Europe – Social Media Marketing
The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.
Silver Winner
L'Oreal Content Pro: 51 Digital Akademi
L'Oreal and 51 Digital for
L'Oreal Content Pro: 51 Digital Akademi
Watch Video
|
Credits
Silver Winner
DIMES Cool Lime Mix | More Than It Looks
DIMES and Reklamania Creative for
DIMES Cool Lime Mix | More Than It Looks
Watch Video
|
Credits
Impact Media
Europe – Creator / Influencer / Celebrity Marketing
The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.
Gold Winner
L'Oreal Content Pro: 51 Digital Akademi
L'Oreal and 51 Digital for
L'Oreal Content Pro: 51 Digital Akademi
Watch Video
|
Credits
Silver Winner
DIMES Cool Lime Mix | More Than It Looks
DIMES and Reklamania Creative for
DIMES Cool Lime Mix | More Than It Looks
Watch Video
|
Credits
Bronze Winner
Zone Out Zone
Mondelez and SuperHeroes for
Zone Out Zone
Watch Video
|
Credits
Impact Media
Europe – Gaming, Gamification & E-Sports
The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.
Gold Winner
Long COVID Mode
Long COVID Europe and MEDIAPLUS Germany for
Long COVID Mode
Watch Video
|
Credits
Silver Winner
TurboKaddy
Kaufland and OMD Czech Republic for
TurboKaddy
Watch Video
|
Credits
Bronze Winner
#TheDonationMap
United24 and Havas Play France for
#TheDonationMap
Watch Video
|
Credits
Emerging Tech Marketing
Europe – Data Insights / Contextual Marketing
The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.
Gold Winner
Data-Tech Enhanced Tradition: Modernizing Ramadan
Migros One and SEM TR for
Data-Tech Enhanced Tradition: Modernizing Ramadan
Watch Video
|
Credits
Silver Winner
House of AI
MediaMarkt Turkey and Universal McCann Turkiye for
House of AI
Watch Video
|
Credits
Bronze Winner
Chess
Turkish Airlines and TBWA\Istanbul / Turkish Airlines for
Chess
Watch Video
|
Credits
Emerging Tech Marketing
Europe – Programmatic
The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.
Silver Winner
Finish Fusion Project
Reckitt and Havas Media Turkiye for
Finish Fusion Project
Watch Video
|
Credits
Bronze Winner
Inflation Targeting
Motatos GmbH and MEDIAPLUS Germany for
Inflation Targeting
Watch Video
|
Credits
Emerging Tech Marketing
Europe – WEB 3.0 Technologies Marketing
The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.
Gold Winner
Doritos Silent
PepsiCo and OMD UK for
Doritos Silent
Watch Video
|
Credits
Silver Winner
House of AI
MediaMarkt Turkey and Universal McCann Turkiye for
House of AI
Watch Video
|
Credits
E-commerce marketing
Europe – O2O / New Retail / Innovative & New Tech Sales Channels
The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.
Silver Winner
Kinder - Applaydu App "Part of Family Playtime"
Ferrero and Gameloft for Brands for
Kinder - Applaydu App "Part of Family Playtime"
Watch Video
|
Credits
Bronze Winner
Mixed Reality für Alle
Media Impact and Media Impact for
Mixed Reality für Alle
Watch Video
|
Credits
Creative
Europe – Personalization
The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.
Gold Winner
Rhythm of Colors
Betek Boya ve Kimya Sanayi A.S. and Mindshare Türkiye for
Rhythm of Colors
Watch Video
|
Credits
Bronze Winner
Future of Investment: Tailored Digital Experience
Ak Asset Management and Ak Asset Management for
Future of Investment: Tailored Digital Experience
Watch Video
|
Credits
Creative
Europe – Short or Long Form Video
The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.
Gold Winner
DIMES Cool Lime Mix | More Than It Looks
DIMES and Reklamania Creative for
DIMES Cool Lime Mix | More Than It Looks
Watch Video
|
Credits
Silver Winner
Next Level Fresh
Unilever and VML Türkiye for
Next Level Fresh
Watch Video
|
Credits
AI Marketing
Europe – AI-Powered Audience Engagement
The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.
Silver Winner
Data-Tech Enhanced Tradition: Modernizing Ramadan
Migros One and SEM TR for
Data-Tech Enhanced Tradition: Modernizing Ramadan
Watch Video
|
Credits
Bronze Winner
House of AI
MediaMarkt Turkey and Universal McCann Turkiye for
House of AI
Watch Video
|
Credits
AI Marketing
Europe – Innovative Use of AI in Advertising
The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.
Silver Winner
House of AI
MediaMarkt Turkey and Universal McCann Turkiye for
House of AI
Watch Video
|
Credits
Bronze Winner
Pepsi x KızlarSoruyor
PepsiCo Turkey and OMD Turkey for
Pepsi x KızlarSoruyor
Watch Video
|
Credits
AI Marketing
Europe – AI-Driven Creative Excellence
The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.
Gold Winner
Doritos Silent
PepsiCo and OMD UK for
Doritos Silent
Watch Video
|
Credits
Silver Winner
DIMES Cool Lime Mix | More Than It Looks
DIMES and Reklamania Creative for
DIMES Cool Lime Mix | More Than It Looks
Watch Video
|
Credits
Bronze Winner
Zone Out Zone
Mondelez and SuperHeroes for
Zone Out Zone
Watch Video
|
Credits
2024 Smarties EMEA Industry Award Winners
Advertiser of the Year
PepsiCo / PepsiCo Turkey
Brand of the Year
Dimes
Creative Agency of the Year
Reklamania Creative
Media Agency of the Year
MEDIAPLUS Germany
Agency Network of the Year
OMD UK / OMD Turkey
Toggle navigation
Browse Categories
Purpose Driven Marketing
Brand Purpose / Activism
Social Impact Marketing
Diversity & Inclusion
Marketing Impact
Brand Experience
Instant Impact / Promotion
Product and / or Service Launch
Real Time Marketing
Small Budget, Big Impact
Impact Media
Omnichannel Marketing
Cross Digital Media Marketing
Social Media Marketing
Creator / Influencer / Celebrity Marketing
Gaming, Gamification & E-Sports
Emerging Tech Marketing
Data Insights / Contextual Marketing
Programmatic
WEB 3.0 Technologies Marketing
E-commerce marketing
O2O / New Retail / Innovative & New Tech Sales Channels
Creative
Personalization
Short or Long Form Video
AI Marketing
AI-Powered Audience Engagement
Innovative Use of AI in Advertising
AI-Driven Creative Excellence
Industry Awards
Advertiser of the Year
Brand of the Year
Creative Agency of the Year
Media Agency of the Year
Agency Network of the Year