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Sub-Saharan Africa
Presenting The Smarties Sub-Saharan Africa 2024 Winners
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TFG Precision Marketing
Sub-Saharan Africa Best In Show
TFG and TFG for
TFG Precision Marketing
Credits
Lizette Kellerman
, Loyalty Marketing Manager, TFG
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Purpose Driven Marketing
Sub-Saharan Africa – Brand Purpose / Activism
The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.
Silver Winner
The Pepsodent School Tour Project
Unilever Ghana and EchoHouse Ghana Limited for
The Pepsodent School Tour Project
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|
Credits
Purpose Driven Marketing
Sub-Saharan Africa – Social Impact Marketing
The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.
Gold Winner
PEP Mini Netball
PEP and Playmakers / PEP for
PEP Mini Netball
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Credits
Silver Winner
Standard Bank BeatTheScam
Standard Bank and VML / Standard Bank for
Standard Bank BeatTheScam
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|
Credits
Silver Winner
Achieva Exchange
Standard Bank and M&C Saatchi Abel / Standard Bank for
Achieva Exchange
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|
Credits
Bronze Winner
Jolly Jus
Tiger Brands and Freshive Digital Agency for
Jolly Jus
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|
Credits
Bronze Winner
Geisha Mother's Day Activation
Unilever and Charterhouse Ghana Limited / EchoHouse Ghana Limited for
Geisha Mother's Day Activation
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Credits
Purpose Driven Marketing
Sub-Saharan Africa – Diversity & Inclusion
The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.
Gold Winner
PEP Mini Netball
PEP and Playmakers / PEP for
PEP Mini Netball
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|
Credits
Silver Winner
Qina Ndoda Campaign
Unilever and Naked Brain Communications (Pty) Ltd for
Qina Ndoda Campaign
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|
Credits
Marketing Impact
Sub-Saharan Africa – Brand Experience
The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.
Gold Winner
Coca-Cola Food Festival
The Coca-Cola Company and Maurice Publicité Ogilvy for
Coca-Cola Food Festival
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|
Credits
Bronze Winner
AXE Fresh Neighbours - Road to Hey Neighbour
Unilever and Fresh AF (Pty) Ltd for
AXE Fresh Neighbours - Road to Hey Neighbour
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|
Credits
Marketing Impact
Sub-Saharan Africa – Customer Journey Marketing - Lead Generation / CRM
The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.
Gold Winner
TFG Precision Marketing
TFG and TFG for
TFG Precision Marketing
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|
Credits
Bronze Winner
Introduction to Heineken Silver
Heineken Beverages and Honest Marketing for
Introduction to Heineken Silver
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|
Credits
Marketing Impact
Sub-Saharan Africa – Product and / or Service Launch
The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.
Silver Winner
Suzuki Fronx Vehicle Launch
Suzuki Auto South Africa and Penquin for
Suzuki Fronx Vehicle Launch
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|
Credits
Bronze Winner
Suzuki Jimny Vehicle Launch
Penquin / Suzuki South Africa and Penquin for
Suzuki Jimny Vehicle Launch
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|
Credits
Marketing Impact
Sub-Saharan Africa – Real Time Marketing
The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.
Gold Winner
Carspa AI CRM
Flow Communications and Flow Communications for
Carspa AI CRM
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|
Credits
Gold Winner
LookSee by Standard Bank: Flip the switch to solar
Standard Bank and Standard Bank for
LookSee by Standard Bank: Flip the switch to solar
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|
Credits
Marketing Impact
Sub-Saharan Africa – Small Budget, Big Impact
The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.
Gold Winner
#PEPfinds
PEP and Ogilvy / PEP for
#PEPfinds
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|
Credits
Gold Winner
VodaPay Summer Hydra
Vodacom and 365 Digital for
VodaPay Summer Hydra
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|
Credits
Silver Winner
Geewiz Commerce Growth
Geewiz and 365 Digital for
Geewiz Commerce Growth
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Credits
Bronze Winner
Empowering Farmers in Sub-Saharan Africa
John Deere Financial and Lumico (Pty) Ltd for
Empowering Farmers in Sub-Saharan Africa
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Credits
Bronze Winner
Instant Money Mondays
Standard Bank and Standard Bank for
Instant Money Mondays
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Credits
Impact Media
Sub-Saharan Africa – Omnichannel Marketing
The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.
Gold Winner
TFG Coinquest
TFG and TFG for
TFG Coinquest
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|
Credits
Silver Winner
Benny
Tiger Brands and Freshive Digital Agency for
Benny
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|
Credits
Silver Winner
LookSee by Standard Bank: Flip the switch to solar
Standard Bank and Standard Bank for
LookSee by Standard Bank: Flip the switch to solar
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|
Credits
Bronze Winner
Transforming Telco Adver with Upstream's Martech
Upstream and Upstream for
Transforming Telco Adver with Upstream's Martech
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Credits
Bronze Winner
Suzuki Fronx Vehicle Launch
Suzuki Auto South Africa and Penquin for
Suzuki Fronx Vehicle Launch
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|
Credits
Impact Media
Sub-Saharan Africa – Cross Digital Media Marketing
The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.
Gold Winner
Xbox Festive Campaign 2023
Penquin / Xbox and Penquin for
Xbox Festive Campaign 2023
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|
Credits
Silver Winner
Introduction to Heineken Silver
Heineken Beverages and Honest Marketing for
Introduction to Heineken Silver
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|
Credits
Bronze Winner
Suzuki Retail Campaign - Make The Right Choice
Penquin / Suzuki South Africa and Penquin for
Suzuki Retail Campaign - Make The Right Choice
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|
Credits
Impact Media
Sub-Saharan Africa – Social Media Marketing
The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.
Gold Winner
TFG Coinquest
TFG and TFG for
TFG Coinquest
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|
Credits
Silver Winner
#PEPfinds
PEP and Ogilvy / PEP for
#PEPfinds
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|
Credits
Bronze Winner
Savings month
Standard Bank and VML / Standard Bank for
Savings month
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Credits
Bronze Winner
Standard Bank BeatTheScam
Standard Bank and VML / Standard Bank for
Standard Bank BeatTheScam
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|
Credits
Impact Media
Sub-Saharan Africa – Creator / Influencer / Celebrity Marketing
The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.
Gold Winner
Coca-Cola Creations Wozzaah
The Coca-Cola Company and Essencemediacom for
Coca-Cola Creations Wozzaah
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|
Credits
Silver Winner
Qina Ndoda Campaign
Unilever and Naked Brain Communications (Pty) Ltd for
Qina Ndoda Campaign
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|
Credits
Silver Winner
#PEPfinds
PEP and Ogilvy / PEP for
#PEPfinds
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|
Credits
Bronze Winner
AXE Fresh Neighbours - Road to Hey Neighbour
Unilever and Fresh AF (Pty) Ltd for
AXE Fresh Neighbours - Road to Hey Neighbour
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|
Credits
Impact Media
Sub-Saharan Africa – Gaming, Gamification & E-Sports
The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.
Gold Winner
TFG Coinquest
TFG and TFG for
TFG Coinquest
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|
Credits
Gold Winner
Xbox Festive Campaign 2023
Penquin / Xbox and Penquin for
Xbox Festive Campaign 2023
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|
Credits
Silver Winner
Instant Money Mondays
Standard Bank and Standard Bank for
Instant Money Mondays
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|
Credits
Emerging Tech Marketing
Sub-Saharan Africa – Data Insights / Contextual Marketing
The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.
Gold Winner
TFG Precision Marketing
TFG and TFG for
TFG Precision Marketing
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|
Credits
Silver Winner
Data Clean Room
Standard Bank and Rainmaker Media for
Data Clean Room
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|
Credits
Emerging Tech Marketing
Sub-Saharan Africa – Programmatic
The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.
Gold Winner
Geewiz Commerce Growth
Geewiz and 365 Digital for
Geewiz Commerce Growth
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|
Credits
Gold Winner
VodaPay Summer Hydra
Vodacom and 365 Digital for
VodaPay Summer Hydra
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|
Credits
Silver Winner
Xbox Festive Campaign 2023
Penquin / Xbox and Penquin for
Xbox Festive Campaign 2023
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|
Credits
Creative
Sub-Saharan Africa – Personalization
The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.
Silver Winner
Gold Insights, Gold Returns
Standard Bank South Africa and Standard Bank South Africa for
Gold Insights, Gold Returns
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|
Credits
Creative
Sub-Saharan Africa – Short or Long Form Video
The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.
Gold Winner
Benny
Tiger Brands and Freshive Digital Agency for
Benny
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|
Credits
Silver Winner
Suzuki - Chasing The Fun
Penquin / Suzuki South Africa and Penquin for
Suzuki - Chasing The Fun
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|
Credits
AI Marketing
Sub-Saharan Africa – AI-Powered Audience Engagement
The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.
Gold Winner
TFG Precision Marketing
TFG and TFG for
TFG Precision Marketing
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|
Credits
Silver Winner
Carspa AI CRM
Flow Communications and Flow Communications for
Carspa AI CRM
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|
Credits
Bronze Winner
Gold Insights, Gold Returns
Standard Bank South Africa and Standard Bank South Africa for
Gold Insights, Gold Returns
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|
Credits
2024 Smarties Sub-Saharan Africa Industry Award Winners
Agency of the Year
Penquin
Brand of the Year
The Foschini Group
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Purpose Driven Marketing
Brand Purpose / Activism
Social Impact Marketing
Diversity & Inclusion
Marketing Impact
Brand Experience
Customer Journey Marketing - Lead Generation / CRM
Product and / or Service Launch
Real Time Marketing
Small Budget, Big Impact
Impact Media
Omnichannel Marketing
Cross Digital Media Marketing
Social Media Marketing
Creator / Influencer / Celebrity Marketing
Gaming, Gamification & E-Sports
Emerging Tech Marketing
Data Insights / Contextual Marketing
Programmatic
Creative
Personalization
Short or Long Form Video
AI Marketing
AI-Powered Audience Engagement
Industry Awards
Agency of the Year
Brand of the Year
