Presenting The Smarties Indonesia 2024 Winners

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Don’t Know? Kasih No! (Don’t Know? Give No!)

Indonesia Best In Show

PT Bank Central Asia Tbk. and dentsu Indonesia for

Don’t Know? Kasih No! (Don’t Know? Give No!)

Credits

Elvira Jakub, CEO, dentsu Indonesia

Aloysia Dian, CEO Media Service Line, dentsu Indonesia

Dinakar Das, Chief Investment Officer & COO Media, dentsu Indonesia

Arindam Bhattacharyya, Chief Strategy Officer, dentsu Indonesia

Airin Aprila, Business Directoe, dentsu Indonesia

Denny Tjeris, Media Director, dentsu Indonesia

Aditya Sofyan, Strategic Director, dentsu Indonesia

Mayank Hermawan, Integrated Strategy, dentsu Indonesia

Laksmi Brahmanti, Planning Manager, dentsu Indonesia

Azka Zakiyyatuddin, Digital Manager, dentsu Indonesia

Ellsye Maria, Sr. Planner, dentsu Indonesia

Bondan Prasojo, Ass. Biddable Media Manager, dentsu Indonesia

Ahmad Faudi, Biddable Media Specialist, dentsu Indonesia

Norisa Saifuddin, Senior Vice President Marcomm, BCA

Rendy Alimudin, Vice President Marcomm, BCA

Clara Juwono, Project Manager, BCA

Nandyra Gabriella, Project Manager, BCA

Wisely Sean, Project Manager, BCA

Leonard Wiguna, CCO, Flock

Lila Talitha, Deputy ECD, Flock

Syandy Handrian, Creative Group Head, Flock

Vincent Gunawan, Sr. Copywriter, Flock

Brigitta Martiana, Sr. Art Director, Flock

Sharon Jonathan, Account Director, Flock

Amallia Febrina, Account Manager, Flock

Kintan Irazka, Account Executive, Flock

Niken Pratiwi, Producer, Flock

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Purpose Driven Marketing

Indonesia – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

Don’t Know? Kasih No! (Don’t Know? Give No!)

PT Bank Central Asia Tbk and FCN Creative - Flock / Future Creative Network - Flock for

Don’t Know? Kasih No! (Don’t Know? Give No!)

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Silver Winner

CloseUp: Breaking Barriers & Celebrating Love

Unilever and Mindshare / Mindshare & YMT for

CloseUp: Breaking Barriers & Celebrating Love

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Bronze Winner

Kahf : Detik-Detik Berkahf

Paragon Technology & Innovation and PHD Media for

Kahf : Detik-Detik Berkahf

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Purpose Driven Marketing

Indonesia – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

Don’t Know? Kasih No! (Don’t Know? Give No!)

PT Bank Central Asia Tbk. and dentsu Indonesia for

Don’t Know? Kasih No! (Don’t Know? Give No!)

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Silver Winner

Agen 1000 Sunlight: Empowering Indonesian Women

Unilever and Mindshare for

Agen 1000 Sunlight: Empowering Indonesian Women

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Bronze Winner

Wardah #TeruskanLangkahBaikmu

Paragon Technology & Innovation and PHD Media for

Wardah #TeruskanLangkahBaikmu

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Purpose Driven Marketing

Indonesia – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Gold Winner

Bintang All Terms Accepted

Multi Bintang Indonesia and Leo Burnett Indonesia for

Bintang All Terms Accepted

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Silver Winner

Wardah #TeruskanLangkahBaikmu

Paragon Technology & Innovation and PHD Media for

Wardah #TeruskanLangkahBaikmu

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Bronze Winner

EIGER Adventure: Pioneering Indonesia Diversity

EIGER Adventure and STEB Asia / TikTok for

EIGER Adventure: Pioneering Indonesia Diversity

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Bronze Winner

The Foundation of Diversity: No Shade Left Behind

Paragon Technology & Innovation and PHD Media for

The Foundation of Diversity: No Shade Left Behind

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Marketing Impact

Indonesia – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

POCARI SWEAT : Winning Ramadan with #IonTahanBocor

Amerta Indah Otsuka and T&Pm Indonesia / Amerta Indah Otsuka for

POCARI SWEAT : Winning Ramadan with #IonTahanBocor

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Silver Winner

Rexona #GlowForIt: Unleashing the Power of Bright

Unilever and Mindshare for

Rexona #GlowForIt: Unleashing the Power of Bright

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Bronze Winner

POP MIE ISEKAI JOURNEY: LEAPING INTO A NEW REALM

Indofood and Ogilvy Indonesia for

POP MIE ISEKAI JOURNEY: LEAPING INTO A NEW REALM

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Marketing Impact

Indonesia – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

McDonald's The Human Coupon

PT Rekso Nasional Food and Leo Burnett Indonesia for

McDonald's The Human Coupon

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Silver Winner

Pantene Pinky Promise: Sekarang untuk Selamanya

P&G and EssenceMediacom Indonesia for

Pantene Pinky Promise: Sekarang untuk Selamanya

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Bronze Winner

Ramadan #KemudianRingan (Ramadan #BecomeEasy)

PT Bank Central Asia Tbk and FCN Creative - Flock for

Ramadan #KemudianRingan (Ramadan #BecomeEasy)

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Marketing Impact

Indonesia – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.

Gold Winner

Establishing Perfect Connection Through Expansion

Biznet and STEB Asia for

Establishing Perfect Connection Through Expansion

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Silver Winner

Bank Jago:VEVE OEM Ads Fuel Sign-Ups, Transactions

PT Bank Jago Tbk and Mindshare / VEVE for

Bank Jago:VEVE OEM Ads Fuel Sign-Ups, Transactions

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Bronze Winner

Clear x GrabAds: No Time for Drama Ketombe Helm

UNILEVER and Mindshare / GrabAds for

Clear x GrabAds: No Time for Drama Ketombe Helm

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Bronze Winner

Frisian Flag Recipe Bot: Nutrition Made Simple

Frisian Flag Indonesia and T&Pm Indonesia for

Frisian Flag Recipe Bot: Nutrition Made Simple

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Marketing Impact

Indonesia – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Gold Winner

Chitato Lite Aburi Seaweed

PT. Indofood Fortuna Makmur and Popcult Group for

Chitato Lite Aburi Seaweed

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Gold Winner

Merchant BCA #BukaJalan (#OpenTheWay)

PT Bank Central Asia Tbk and FCN Creative - Flock for

Merchant BCA #BukaJalan (#OpenTheWay)

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Silver Winner

Oreo Pokemon Catch 'Em All!

Mondelez International and Leo Burnett Indonesia for

Oreo Pokemon Catch 'Em All!

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Bronze Winner

NIVEA TIKTOK SUPER BRAND DAY

PT Beiersdorf Indonesia and Buzzohero / Beiersdorf Indonesia for

NIVEA TIKTOK SUPER BRAND DAY

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Marketing Impact

Indonesia – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Gold Winner

INDONESIA vs DENGUE 1:0 WITH HIT DENGUE ALERT

Godrej Indonesia and T&Pm / YMT for

INDONESIA vs DENGUE 1:0 WITH HIT DENGUE ALERT

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Silver Winner

Bear Brand Health Trendjacking

Nestlé Indonesia and Ogilvy Indonesia for

Bear Brand Health Trendjacking

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Bronze Winner

Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan

Unilever and Mindshare for

Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan

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Bronze Winner

Redefining men’s skincare, one use at a time

Paragon Technology & Innovation and PHD Media / YMT for

Redefining men’s skincare, one use at a time

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Marketing Impact

Indonesia – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Flipping the Script of MSG’s Bad Reputation

Sasa Inti and VML Indonesia for

Flipping the Script of MSG’s Bad Reputation

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Silver Winner

Gentle Care - Brilliant Digestion Educator

Reckitt-Mead Johnson Indonesia and McCANN x EssenceMediacom for

Gentle Care - Brilliant Digestion Educator

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Bronze Winner

POCARI SWEAT Sport Tourism : Sweat to Discover

Amerta Indah Otsuka and T&Pm Indonesia / Amerta Indah Otsuka for

POCARI SWEAT Sport Tourism : Sweat to Discover

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Impact Media

Indonesia – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Gold Winner

The Oreo Pokemon Hunting Game

Mondelēz Indonesia and Wavemaker Indonesia for

The Oreo Pokemon Hunting Game

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Silver Winner

Wardah Glasting Liquid Lip: Everglasting Shine

Paragon Technology & Innovation and PHD Media for

Wardah Glasting Liquid Lip: Everglasting Shine

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Bronze Winner

Me Time to We Time: Reuniting Families in Ramadan

UNILEVER and MINDSHARE / YMT for

Me Time to We Time: Reuniting Families in Ramadan

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Bronze Winner

POCARI SWEAT : Winning Ramadan with #IonTahanBocor

Amerta Indah Otsuka and T&Pm Indonesia / Amerta Indah Otsuka for

POCARI SWEAT : Winning Ramadan with #IonTahanBocor

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Impact Media

Indonesia – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Gold Winner

POCARI SWEAT : Winning Ramadan with #IonTahanBocor

Amerta Indah Otsuka and T&Pm Indonesia / Amerta Indah Otsuka for

POCARI SWEAT : Winning Ramadan with #IonTahanBocor

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Silver Winner

The AXE-perience: Cross Digital Marketing Win

Unilever and Oliver Indonesia for

The AXE-perience: Cross Digital Marketing Win

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Bronze Winner

LET'S SCENT ALL THE WAY WITH ELLIPS HAIR MIST

PT. KINO INDONESIA Tbk. and IN HOUSE AGENCY / PT. KINO INDONESIA Tbk. for

LET'S SCENT ALL THE WAY WITH ELLIPS HAIR MIST

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Impact Media

Indonesia – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Gold Winner

Addressing The Generation Gap with Sasa Santan

Sasa Inti and VML Indonesia for

Addressing The Generation Gap with Sasa Santan

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Silver Winner

Oreo Pokemon Catch 'Em All!

Mondelez International and Leo Burnett Indonesia for

Oreo Pokemon Catch 'Em All!

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Bronze Winner

#UpgradeCerahMu with NIVEA Super 10 Vitamin Body

Beiersdorf Indonesia and OMD Indonesia for

#UpgradeCerahMu with NIVEA Super 10 Vitamin Body

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Bronze Winner

AMAR BANK - Pilih #AmandenganAMAR

AMAR BANK and MOONFOLKS for

AMAR BANK - Pilih #AmandenganAMAR

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Impact Media

Indonesia – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

Don’t Know? Kasih No! (Don’t Know? Give No!)

PT Bank Central Asia Tbk and FCN Creative - Flock for

Don’t Know? Kasih No! (Don’t Know? Give No!)

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Silver Winner

Dove's Self-Love Drive: Celebrity & Influencers

Unilever and Mindshare & Ogilvy / Mindshare for

Dove's Self-Love Drive: Celebrity & Influencers

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Bronze Winner

Merchant BCA #BukaJalan (#OpenTheWay)

PT Bank Central Asia Tbk and FCN Creative - Flock for

Merchant BCA #BukaJalan (#OpenTheWay)

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Impact Media

Indonesia – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Silver Winner

H&S Gatot Kacau

PT Procter & Gamble Indonesia and Ambilhati for

H&S Gatot Kacau

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Bronze Winner

Indomie Ramen: First Integrated Yatai Experience

PT Indofood CBP Sukses Makmur Tbk and i-dac Indonesia / Glance for

Indomie Ramen: First Integrated Yatai Experience

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Emerging Tech Marketing

Indonesia – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Silver Winner

Bear Brand Health Trendjacking

Nestlé Indonesia and Ogilvy Indonesia for

Bear Brand Health Trendjacking

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Silver Winner

Gentle Care - Brilliant Digestion Educator

Reckitt-Mead Johnson Indonesia and McCANN x EssenceMediacom for

Gentle Care - Brilliant Digestion Educator

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Bronze Winner

Bluebird Boosts Ride Bookings by Re-engaging Users

Bluebird and Affle's RevX Platform / Bluebird in Association with Affle's RevX Platform for

Bluebird Boosts Ride Bookings by Re-engaging Users

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Emerging Tech Marketing

Indonesia – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Silver Winner

Pocari Sweat: Winning Ramadan with #IonTahanBocor

PT. Amerta Indah Otsuka and T&Pm Indonesia / Glance for

Pocari Sweat: Winning Ramadan with #IonTahanBocor

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Silver Winner

Allo Bank: VEVE OEM Ads Propel Digital Growth

Mega Corpora and VEVE for

Allo Bank: VEVE OEM Ads Propel Digital Growth

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Bronze Winner

Rinso #KapsulinAja: Discover Laundry Joy Everyday

Unilever and Mindshare for

Rinso #KapsulinAja: Discover Laundry Joy Everyday

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Emerging Tech Marketing

Indonesia – Connected TV

This category celebrates the most effective and innovative campaigns on Connected TV platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Gold Winner

How Cap Panda Challenged the Status Quo in Ramadan

Kino and dentsu Indonesia for

How Cap Panda Challenged the Status Quo in Ramadan

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Silver Winner

Teh Botol Sosro: Impact on Every Screen

Teh Botol Sosro and mediasmart powered by affle for

Teh Botol Sosro: Impact on Every Screen

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Bronze Winner

The AXE-perience: Cross Digital Marketing Win

Unilever and Mindshare for

The AXE-perience: Cross Digital Marketing Win

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Emerging Tech Marketing

Indonesia – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Gold Winner

ICOWNIC Patch

Ultrajaya and ALVA Digital - Maleo for

ICOWNIC Patch

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Silver Winner

Harnessing Data and AI for better impact for IM3

Indosat Ooredoo Hutchison and PHD Media for

Harnessing Data and AI for better impact for IM3

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Bronze Winner

Reviving Indonesia's Tourism & Creative Economy

Magnus Indonesia and Ministry of Tourism and Creative Economy of Republic Indonesia / Magnus Indonesia for

Reviving Indonesia's Tourism & Creative Economy

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E-commerce marketing

Indonesia – Integrated Ecommerce Innovation & Live Streaming

The Integrated Ecommerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degrees digital strategies including live video content into e-commerce platform to enhance the ecommerce experience, masterfully combine various digital tools and strategies to revolutionize the ecommerce experience, driving substantial business growth and enhancing customer engagement.

Gold Winner

Rexona Delights Football Fans With One Tap

Unilever and Mindshare for

Rexona Delights Football Fans With One Tap

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Silver Winner

McDonald's The Human Coupon

PT Rekso Nasional Food and Leo Burnett Indonesia for

McDonald's The Human Coupon

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Silver Winner

Shop the Screen: Vaseline Brings Shop Magic to You

Unilever and Mindshare & Whisper Media / Mindshare for

Shop the Screen: Vaseline Brings Shop Magic to You

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Bronze Winner

Ramadan Ekstra Seru: Elevate Your Shoppertainment!

TikTok and ShopTokopedia / Tokopedia for

Ramadan Ekstra Seru: Elevate Your Shoppertainment!

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E-commerce marketing

Indonesia – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Gold Winner

NIVEA TIKTOK SUPER BRAND DAY

PT Beiersdorf Indonesia and Buzzohero / Beiersdorf Indonesia for

NIVEA TIKTOK SUPER BRAND DAY

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Silver Winner

Boosting Sales with AR Packaging

Nestle and Dentsu / YMT for

Boosting Sales with AR Packaging

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Silver Winner

#SekarangWaktunya : BCA Expoversary 2024

PT Bank Central Asia Tbk and dentsu Indonesia for

#SekarangWaktunya : BCA Expoversary 2024

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Bronze Winner

Frames Of Joy: Capturing Love With Cussons

PZ Cussons and Dentsu / YMT for

Frames Of Joy: Capturing Love With Cussons

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Creative

Indonesia – Customer (CX) / User Experience (UX) & Design

The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.

Gold Winner

TRESemme Hairttractive: Your Personal Hair Advisor

Unilever and Mindshare Indonesia / YMT for

TRESemme Hairttractive: Your Personal Hair Advisor

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Silver Winner

Flipping the Script of MSG’s Bad Reputation

Sasa Inti and VML Indonesia for

Flipping the Script of MSG’s Bad Reputation

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Bronze Winner

AQUA: Better Commuter Experience for Jakartans

PT Tirta Investama and Wavemaker for

AQUA: Better Commuter Experience for Jakartans

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Bronze Winner

Outsmart scams with Blibli Dunia #TanpaTipuTipu

PT Global Digital Niaga, Tbk and Wavemaker Indonesia / YMT / Wavemaker Indonesia for

Outsmart scams with Blibli Dunia #TanpaTipuTipu

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Creative

Indonesia – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Gold Winner

Wardah: The Color Expert

Paragon Technology & Innovation and PHD Media for

Wardah: The Color Expert

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Silver Winner

Lathering Up Dove - Moisturize Every Generation

Unilever and Mindshare for

Lathering Up Dove - Moisturize Every Generation

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Silver Winner

Break the Taboo: Every Scar Has A Story

Beiersdorf Indonesia and OMD Indonesia for

Break the Taboo: Every Scar Has A Story

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Bronze Winner

Kahf Sunscreen: Triple Protection More Exploration

Paragon Technology & Innovation and PHD Media for

Kahf Sunscreen: Triple Protection More Exploration

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Creative

Indonesia – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Gold Winner

Don’t Know? Kasih No! (Don’t Know? Give No!)

PT Bank Central Asia Tbk and FCN Creative - Flock for

Don’t Know? Kasih No! (Don’t Know? Give No!)

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Silver Winner

MILO 50 Years "Once A MILO Kid Always A MILO Kid"

Nestlé Indonesia and VML Indonesia for

MILO 50 Years "Once A MILO Kid Always A MILO Kid"

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Bronze Winner

Pantene Pinky Promise: Sekarang untuk Selamanya

P&G and EssenceMediacom Indonesia for

Pantene Pinky Promise: Sekarang untuk Selamanya

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AI Marketing

Indonesia – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Gold Winner

Rexona #GlowForIt: Unleashing the Power of Bright

Unilever and Mindshare for

Rexona #GlowForIt: Unleashing the Power of Bright

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Silver Winner

Pristine8.6+ - AI Video Mitra Lebih Baik

Pristine8.6+ and ALVA Digital - Olrange for

Pristine8.6+ - AI Video Mitra Lebih Baik

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Silver Winner

Add Sweetness to Ramadan with Red Bell

Red Bell and Xapads Media / DMP Communications for

Add Sweetness to Ramadan with Red Bell

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Bronze Winner

AI-Powered Jaga Kondisi: BEAR BRAND’s Health Focus

Nestle Indonesia and dentsu Indonesia / Digital Turbine Inc for

AI-Powered Jaga Kondisi: BEAR BRAND’s Health Focus

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AI Marketing

Indonesia – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

How Pocky converted 1 mil Commoners to Celebrities

Glico Indonesia and Wavemaker / YMT / Wavemaker for

How Pocky converted 1 mil Commoners to Celebrities

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Silver Winner

Innovative & Efficient Personalization with AI

PT Genero Pharmaceuticals and Aisensum for

Innovative & Efficient Personalization with AI

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Bronze Winner

Vaseline: AI Magic meets Celebrity Power

Unilever and Mindshare / YMT for

Vaseline: AI Magic meets Celebrity Power

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AI Marketing

Indonesia – AI-Driven Creative Excellence

The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.

Gold Winner

Badarawuhi di Desa Penari AI Photobooth

PT MD Pictures Tbk and madebyhumans / PT Madebyhumans Digital Studio for

Badarawuhi di Desa Penari AI Photobooth

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Silver Winner

100 Reason to shine with Sunlight

Unilever and Mindshare Indonesia for

100 Reason to shine with Sunlight

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Bronze Winner

#JalaniCerdikmu

Bank DBS Indonesia and Digital Sea / Bank DBS Indonesia for

#JalaniCerdikmu

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Bronze Winner

"DILAN AI-Powered Love" Campaign

Garudafood and Imaji Nusantara Karisma, PT for

"DILAN AI-Powered Love" Campaign

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2024 Smarties Indonesia Industry Award Winners

Digital Agency of the Year

Redcomm

Independent Agency

Buzzohero

Enabling Technology Company of the Year

YMT

Publisher of the Year

TikTok

Creative Agency of the Year

FCN Creative - Flock

Media Agency of the Year

Mindshare

Holding Agency Company of the Year

WPP

Most Resilient Brand of the Year

Wardah

Brand of the Year

BCA

Advertiser of the Year

Unilever