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3. Action – The Ultimate Guide to Interactive Mobile Video Ads

Thursday, January 30, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

3. Action – The Ultimate Guide to Interactive Mobile Video Ads
Master interactive mobile video ads to drive brand growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region: 
Global, MEA, MENA
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2. Consideration – Cooperative Moments and the Attention They Harness

Thursday, January 23, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region: 
Global, MEA, MENA
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1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix

Thursday, January 16, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix
Learn about the opportunity and necessity of using mobile games in your media mix.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region: 
Global, MEA, MENA
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The MMA Academy Mobile Expert Certificate Program

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Fundamentals of Influencer Marketing

Wednesday, December 11, 2024 - 12:30pm to 1:30pm +04

Content Marketing
Marketing Growth
The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.
Region: 
MEA, KSA, MENA
Speakers: 
Afşin Avcı
Co-Founder
Inflow Network
BJ Cunningham
Board Member
Inflow

Connecting Data, Location, and Commerce: Logi5 Unveils Its Advanced Advertising Platform

Innovative technology brings new precision to digital advertising, under the leadership of Gulrez Alam.

Submitter's Company: 
Member Mention: 
ArabyAds
News Type: 
Member Press Release

ArabyAds Launches Household Graph, an Advanced Solution for Next-Generation Audience Targeting Across CTV and Mobile

UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.

Submitter's Company: 
Member Mention: 
ArabyAds
News Type: 
Member Press Release

SMARTIES Egypt Awards Gala

MEA
December 9, 2024

SMARTIES Sub-Saharan Africa Awards Ceremony

MEA
December 5, 2024
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ArabyAds and L’Oréal Middle East Announce Strategic Partnership to accelerate Influencer Marketing

Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.

Member Mention: 
ArabyAds
News Type: 
Member Press Release