Brands today are way more open-minded about solving problems in a new fashion way. With high screen time, mobile has become the primary go-to for all consumers targeted by advertisers. To overcome increasing brand challenges in COVID and post COVID times, IDEATHON 2020 attempts to discover real brand solutions by bringing together the best & the youngest minds as they deep dive into individual brand issues, providing solutions that can address the current challenges and enable relevant and scalable solutions. This will also be an opportunity for brands to think outside the box and look at the multitude of possibilities that mobile presents.
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Brands will define their problem statement & set their expectations clear in terms of issues faced with an outcome they desire. After 4 weeks, attendees will present their solution in front of the brand owners. 3 winners will be chosen via a panel of judges.
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