Agenda | MMA Global
  2. MMA Forum Mexico 2018
  3. Agenda

Agenda

Thursday, August 23, 2018

9:00 AM – 9:45 AM

Registro y Café | Registration & Coffee

9:45 AM – 10:00 AM

Apertura y Bienvenida | Opening Remarks

Mario Albarrán
CMO
Mapfre Mexico

10:00 AM – 10:30 AM

Marketing de Influencia Social y Tendencias Móviles | Social Influence Marketing and Mobile trends

Fernando Anzures
Founder and CEO
EXMA The Biggest Marketing Platform in Iberoamérica

10:30 AM – 11:15 AM

Desmitificando el mito del mobile gaming |Demystifying the myth of mobile gaming

Alberto Pardo
Founder & CEO
Adsmovil
Ines Marques
Marketing Director GSK Consumer Healthcare
GSK
In Partnership With:

11:15 AM – 12:00 PM

Shopper Marketing en la Era de la Movilidad | Shopper Marketing in the Age of Mobility

Anasofía Sánchez
Responsable de Latam
Waze
Ileana Zinser
Consumer Marketing Manager
Nestlé México
Pipe (Luis Felipe) Entrambasaguas
Director Creativo
McCann México
In Partnership With:

12:00 PM – 12:15 PM

Alcance Digital en Mobile | Digital Reach in Mobile

Edgar Lomelí Cabáñez
Director Comercial
SupportComm
María Ángeles Callejo Rodríguez
Subdirectora de Servicios Digitales y Analítica Comercial
Telefónica México
Carlos Enrique Magdaleno
Director Comercial
Mosaic Media México
In Partnership With:

12:15 PM – 12:45 PM

Top 10 de Smox Insights (ROI para dispositivos móviles) | Top 10 Smox Insights (ROI for mobile)

Vassilis Bakopoulos
SVP – Head of Industry Research
MMA

12:45 PM – 2:15 PM

Comida | Lunch

2:15 PM – 2:20 PM

Bienvenida | Welcome back

Thais Schauff
VP de Operações LATAM
MMA

2:20 PM – 2:50 PM

Estudio MMA Mobile Report México 2018 | Research MMA Mobile Report 2018

Verónica Isunza
Client Service & Sales Director
GFK
In Partnership With:

2:50 PM – 3:05 PM

Cómo ABInBev está interactuando con los consumidores conectados | How ABInBev is engaging with connected consumers

Javier Garcia
Head of Connections
AB InBev

3:05 PM – 3:20 PM

La revolución de los creadores de conteúdo de video para la generación Z / The revolution of video content creators for generation Z

German Herebia
CEO
Audio.Ad
Arturo Martinez
Country Manager Mexico
Musical.ly
In Partnership With:

3:20 PM – 3:40 PM

La evolución de la compra programática en Latinoamérica | The evolution of programmatic buying in LatAm

Fernando Juárez
Managing Director LATAM
MediaMath

3:40 PM – 3:55 PM

Simplificando y amplificando la publicidad programática | Simplifying and amplifying programmatic advertising 

John deTar
CEO
Global Data Bank "GDB"

3:55 PM – 4:10 PM

Las 5 mejores ideas y aprendizajes sobre Big Data y dispositivos móviles | Top 5 insights and learnings on Big Data & Mobile

Marcelo Chuquer
Country Manager Mexico
Hands
In Partnership With:

4:10 PM – 4:25 PM

Mobile Music Insights

Juan Gonzalez
Head of Sales for LatAm
Spotify
In Partnership With:

4:25 PM – 4:45 PM

Proteja su Marca: Gestión de la Reputación en la Era Digital | Protect Your Brand: Reputation Management in the Digital Age

Joel Backaler
Author - Digital Influence, MD
Frontier Strategy Group

4:45 PM – 5:00 PM

Los ingredientes para la innovación @ MC Donald´s | The ingredients for innovation @ McDonald's

Iraiz Shibata Herver
Digital & Engagement Manager Div. NOLAD
Arcos Dorados

5:00 PM – 5:15 PM

¿Cómo Privalia - una gran tienda minorista de moda a nivel mundial - obtiene el 80% de sus ingresos en México a través de su aplicación móvil? | How Privalia - a huge worldwide outlet fashion retail - makes 80% of their revenues in Mexico through their Mo

Marcelo Castelo
Founding Partner & CEO
MUV a WPP Company
Marine Perrin
Brand & Advertising Manager
Privalia

5:15 PM – 5:20 PM

Cierre | Final Remarks

Thais Schauff
VP de Operações LATAM
MMA

5:20 PM – 7:00 PM

Cocktail

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