Agenda | Mobile Marketing Association

MMA Leadership Forum México 2018

August 23, 2018 | Mexico City

Thursday, August 23, 2018

9:00 AM – 9:45 AM

Registro y Café | Registration & Coffee


9:45 AM – 10:00 AM

Apertura y Bienvenida | Opening Remarks

Managing Director- LATAM
Mobile Marketing Association
CMO
Mapfre Mexico

10:00 AM – 10:30 AM

Marketing de Influencia Social y Tendencias Móviles | Social Influence Marketing and Mobile trends

Founder and CEO
EXMA The Biggest Marketing Platform in Iberoamérica

10:30 AM – 11:15 AM

Desmitificando el mito del mobile gaming |Demystifying the myth of mobile gaming

Founder & CEO
Adsmovil
Marketing Director GSK Consumer Healthcare
GSK
In Partnership With:

11:15 AM – 12:00 PM

Shopper Marketing en la Era de la Movilidad | Shopper Marketing in the Age of Mobility

Country Manager for Mexico
Waze
Consumer Marketing Manager
Nestlé México
Director Creativo
McCann México
In Partnership With:

12:00 PM – 12:15 PM

Alcance Digital en Mobile | Digital Reach in Mobile

Director Comercial
SupportComm
Subdirectora de Servicios Digitales y Analítica Comercial
Telefónica México
Director Comercial
Mosaic Media México
In Partnership With:

12:15 PM – 12:45 PM

Head, Industry Research
Mobile Marketing Association

Top 10 de Smox Insights (ROI para dispositivos móviles) | Top 10 Smox Insights (ROI for mobile)

more info

12:45 PM – 2:15 PM

Comida | Lunch


2:15 PM – 2:20 PM

Bienvenida | Welcome back

Business Development Director
MMA LATAM

2:20 PM – 2:50 PM

Estudio MMA Mobile Report México 2018 | Research MMA Mobile Report 2018

Client Service & Sales Director
GFK
In Partnership With:
In Partnership With:

2:50 PM – 3:05 PM

Cómo ABInBev está interactuando con los consumidores conectados | How ABInBev is engaging with connected consumers

Head of Connections
AB InBev

3:05 PM – 3:20 PM

La revolución de los creadores de conteúdo de video para la generación Z / The revolution of video content creators for generation Z

CEO
Audio.Ad
Country Manager Mexico
Musical.ly
In Partnership With:

3:20 PM – 3:40 PM

La evolución de la compra programática en Latinoamérica | The evolution of programmatic buying in LatAm

Managing Director LATAM
MediaMath

3:40 PM – 3:55 PM

Simplificando y amplificando la publicidad programática | Simplifying and amplifying programmatic advertising 

CEO
ROIx

3:55 PM – 4:10 PM

Las 5 mejores ideas y aprendizajes sobre Big Data y dispositivos móviles | Top 5 insights and learnings on Big Data & Mobile

Country Manager Mexico
Hands
In Partnership With:

4:10 PM – 4:25 PM

Mobile Music Insights

Head of Sales for LatAm
Spotify
In Partnership With:

4:25 PM – 4:45 PM

Proteja su Marca: Gestión de la Reputación en la Era Digital | Protect Your Brand: Reputation Management in the Digital Age

Author - Digital Influence, MD
Frontier Strategy Group

4:45 PM – 5:00 PM

Los ingredientes para la innovación @ MC Donald´s | The ingredients for innovation @ McDonald's

Digital & Engagement Manager Div. NOLAD
Arcos Dorados

5:00 PM – 5:15 PM

¿Cómo Privalia - una gran tienda minorista de moda a nivel mundial - obtiene el 80% de sus ingresos en México a través de su aplicación móvil? | How Privalia - a huge worldwide outlet fashion retail - makes 80% of their revenues in Mexico through their Mo

Founding Partner & CEO
MUV a WPP Company
Brand & Advertising Manager
Privalia

5:15 PM – 5:20 PM

Cierre | Final Remarks

Managing Director- LATAM
Mobile Marketing Association
Business Development Director
MMA LATAM

5:20 PM – 7:00 PM

Cocktail

In Partnership With:

Our Partners

Platinum Partners 

Silver Partners 

Supporting Partners 

Media Partners