MMA Forum Argentina
June 5, 2018 | Argentina, Buenos Aires

#shapethefuture

Tuesday, June 5, 2018

9:00 AM – 9:45 AM

Registración y Café | Registration & Coffee

9:45 AM – 10:00 AM

Apertura y Bienvenida | Opening Remarks

10:00 AM – 10:30 AM

Sobrevivir al Fracaso | Surviving to Failure

Leticia Gasca

Future of Work Insights Manager

Faethm - AI

10:30 AM – 11:10 AM

Desmitificando el mito del mobile gaming

Indiana Quiñones

Country Manager Cono Sur & Business Development Director LATAM

Adsmovil

Luciana Etcheverry

Head of CX & Media México

Mondelēz International

In Partnership With:

11:10 AM – 11:40 AM

Shopper Marketing en la Era de la Movilidad | Shopper Marketing in the Age of Mobility

Ariadna Travini

Country Manager South Region LATAM

Waze

Jesica Abrego

Jefa Digital División Sur de Latinoamérica

McDonald's

Guido Tucci

Director Digital Regional

OMD

In Partnership With:

11:40 AM – 11:55 PM

Revolution of Digital & Mobile Mix in J&J

11:55 PM – 12:30 PM

Insights & Experiencias en Mobile Marketing | Insights & Experiences in Mobile Marketing

Ignacio Quintana

Chief Revenue Officer

LOGAN

Marcos Zanelli

Digital Marketing Manager

Samsung

Stella Laurenti

Communications & Media Manager

ICBC

Román Markman

Digital Coordinator

ICBC

In Partnership With:

12:30 PM – 2:00 PM

Almuerzo | Lunch

2:00 PM – 2:05 PM

Bienvenida | Welcome Back

Soledad Moll

Directora Hispanic Latam

MMA

2:05 PM – 2:35 PM

Reporte Mobile Argentina 2018 | Mobile Report Argentina 2018

Lorena Turano

Managing Director

GFK

Lorena Hure

Digital Sales Manager

GFK

In Partnership With:

In Partnership With:

2:35 PM – 3:15 PM

Mujeres que transforman

Sol Flores

Chair Argentina

MMA

Marcela Fernie

COO

Banco Galicia

Lucina Cabrejas

Directora de Marketing

Burger King

Valeria Rodriguez Pardal

Grouper Marketing Manager Coffee & Nescafé Dolce Gusto

Nestlé

Iara Sedaca

Subdirectora de Marketing, Pricing, Estrategia y Customer Care

Walmart

In Partnership With:

3:15 PM – 3:35 PM

Data, IA y Relaciones Humanas | Data, AI and Human Relations

Didier Rappaport

Founder y CEO

Happn

3:35 PM – 3:50 PM

Branding en Mobile: el nuevo posicionamiento de Brahma

Guido Lofiego

Connections Director

Cervecería y Maltería Quilmes

In Partnership With:

3:50 PM – 4:05 PM

Mobile Music Streaming

Thiago Pagliuso Machado

Director of Partner Sales - Latin America

Spotify

In Partnership With:

4:05 PM – 4:25 PM

Fortaleciendo el negocio y las relaciones a través de la digitalización

Enzo Laporta

Digital Transformation & Innovation Manager Latam

Natura

Fernando del Mar

Latam Digital Business Senior Manager

Natura

4:25 PM – 5:10 PM

Liderazgo y Deporte

Isabel Chapur

Gerente de Marketing

WFG

Daniel Orsanic

Capitán del equipo argentino de Copa Davis

Juan Pablo Sorin

Ex-futbolista y capitán de la selección Argentina.

Comentarista y presentador

5:10 PM – 5:25 PM

Cierre y Sorteo | Final Remarks & Contest

Daniel Junowicz

MD LATAM & Africa

AppsFlyer

In Partnership With:

5:25 PM – 6:30 PM

Cocktail

In Partnership With:

Our Partners