Agenda | Mobile Marketing Association

MMA Forum Argentina

June 5, 2018 | Argentina, Buenos Aires

Tuesday, June 5, 2018

9:00 AM – 9:45 AM

Registración y Café | Registration & Coffee


9:45 AM – 10:00 AM

Apertura y Bienvenida | Opening Remarks

Managing Director- LATAM
Mobile Marketing Association

10:00 AM – 10:30 AM

Sobrevivir al Fracaso | Surviving to Failure

Director of the Failure Institute & Co-founder Fuckup Nights
Failure Institute

10:30 AM – 11:10 AM

Desmitificando el mito del mobile gaming

Gerente de Business Development
Adsmovil
Marketing Services Manager for Southern Cone
Mondelez
In Partnership With:

11:10 AM – 11:40 AM

Shopper Marketing en la Era de la Movilidad | Shopper Marketing in the Age of Mobility

Country Manager South Region LATAM
Waze
Jefa Digital División Sur de Latinoamérica
McDonald's
Director Digital Regional
OMD
In Partnership With:

11:40 AM – 11:55 PM

Revolution of Digital & Mobile Mix in J&J

Total Brand Experience Manager LATAM South
Johnson & Johnson

11:55 PM – 12:30 PM

Insights & Experiencias en Mobile Marketing | Insights & Experiences in Mobile Marketing

Business Development Director LATAM
LOGAN
Digital Marketing Manager
Samsung
Communications & Media Manager
ICBC
Digital Coordinator
ICBC
In Partnership With:

12:30 PM – 2:00 PM

Almuerzo | Lunch


2:00 PM – 2:05 PM

Bienvenida | Welcome Back

General Manager Argentina
Mobile Marketing Association

2:05 PM – 2:35 PM

Reporte Mobile Argentina 2018 | Mobile Report Argentina 2018

Commercial Director & Account director
GFK
Digital Sales Manager
GFK
In Partnership With:
In Partnership With:

2:35 PM – 3:15 PM

Mujeres que transforman

Chair Argentina
MMA
Gerente de Servicios Corporativos (COO)
Banco Galicia
Directora de Marketing
Burger King
Grouper Marketing Manager Coffee & Nescafé Dolce Gusto
Nestlé
Subdirectora de Marketing, Pricing, Estrategia y Customer Care
Walmart
In Partnership With:

3:15 PM – 3:35 PM

Data, IA y Relaciones Humanas | Data, AI and Human Relations

Founder y CEO
Happn

3:35 PM – 3:50 PM

Branding en Mobile: el nuevo posicionamiento de Brahma

Director of Connections
ABinBev
In Partnership With:

3:50 PM – 4:05 PM

Mobile Music Streaming

Director of Partner Sales - Latin America
Spotify
In Partnership With:

4:05 PM – 4:25 PM

Fortaleciendo el negocio y las relaciones a través de la digitalización

Digital Transformation & Innovation Manager Latam
Natura
Latam Digital Business Senior Manager
Natura

4:25 PM – 5:10 PM

Liderazgo y Deporte

Gerente de Marketing
WFG
Capitán del equipo argentino de Copa Davis
Ex-futbolista y capitán de la selección Argentina.
Comentarista y presentador

5:10 PM – 5:25 PM

Cierre y Sorteo | Final Remarks & Contest

Managing Director- LATAM
Mobile Marketing Association
Managing Director LATAM
AppsFlyer
In Partnership With:

5:25 PM – 6:30 PM

Cocktail

In Partnership With:

Our Partners

Platinum Partners 

Silver Partners 

General Partner 

Supporting Partners 

Association & Media Partners 

Media Partners