Agenda | MMA Global


Thursday, April 11, 2024

9:00 AM – 9:30 AM

MMA SA opening remarks

True I/O
Country Director
MMA South Africa

9:30 AM – 10:15 AM

Opening Keynote: Bridging the Gap - A marketers Journey from here to there and a little bit in between

Local boy Charl Bassil shares his journey from Mzansi to the Arctic Circle and now to the Muddy Isle. He attempts to bridge the gap between the marketing lessons learnt at home and how these were applied to solving global brand challenges like the one he was faced with on Absolut Vodka. And then he tries to share some early insights on bridging the gap between marketing beverages to (re)building a media brand at the BBC
Chief Brand Officer

10:15 AM – 10:45 AM

The Future of Marketing powered AI

Listen to marketing leaders from Discovery Group, Meta, and Vodacom discuss the transformative power of AI in marketing, exploring its impact on strategies, customer engagement, and the delicate balance between personalization and privacy. Uncover future trends and the essential skills needed for AI-driven marketing success.
True I/O
Executive Head of Digital, Content and Social Marketing
Chief Marketing Technologist
Discovery Group
Head of Omnichannel

10:45 AM – 11:30 AM

The Future of Attribution: Understanding the full customer journey

As the consumer journey becomes increasingly complex, businesses struggle to understand how their marketing strategies impact real world business outcomes. By analyzing location intelligence alongside transaction data in one unified view, savvy brands can unlock a holistic picture of the consumer journey – from impression to visit to purchase. In this session, our panellist will share their views on how modern marketers can measure the full impact of their advertising on consumers’ real-world behaviour, tapping into the latest innovations in location Intelligence. Attendees will learn best practices for using visitation alongside purchase metrics to boost KPIs and derive actionable insights to boost return on investment.
Chief Growth Officer
Managing Director
Digital Executive and Thought Leader
Vicinity Media

11:30 AM – 11:45 AM

Coffee Break

11:45 AM – 12:15 PM

Gen Z Panel - A ZCONversation: What Does Gen Z Want From Brands in 2024?

Yasmin Kathoria, Kantar will be in conversation with leading Gen Z voice Anesu Malisa to tackle what Gen Z is going to ask of brands in 2024 — and beyond. This is going to be an unfiltered, intersectional, intergenerational ZCONversation that reflects on how we got here — and makes bold declarations about where we need to go from here, that is if folks want to be at all relevant with Gen Z any way
Senior Director, Brand Growth Strategy
Head of GenZ Creative Marketing

12:15 PM – 1:00 PM

From Zero to Hero: How Creators Can Bring Cultural Relevancy to Your Brand

The rise of creator-led content has reshaped the marketing landscape as made-for-platform content is transforming social feeds. Creators bring authenticity in an era where consumers value genuine connections and placing creators at the center of social strategies is more crucial than ever before. In this session we’ll discuss a playbook for engaging consumers in authentic and meaningful ways to create stand out experiences that transform social feeds and go beyond fandom to “brand-dom.”
Chief Growth Officer
Chief Marketing Officer
GM, Digital Marketing IMEA

1:00 PM – 1:35 PM

Closing keynote: CREATIVISM: An Activist approach to getting the most out of digital creativity

Digital Creative Coach for Brands and Agencies, Founder

1:35 PM – 1:45 PM

Closing Remarks

1:45 PM

Networking lunch


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Mpho Dlamini Dlamini
MMA SA Country Manager
MMA South Africa
E: [email protected]