Agenda | MMA Global


Tuesday, March 5, 2024

12:00 PM – 1:00 PM

Guest Registration, Networking, and Lunch

1:00 PM – 1:10 PM

Opening by MC


1:10 PM – 1:20 PM

Welcome Remarks

Country Head & Board of Director Indonesia
MMA Global Indonesia

1:20 PM – 1:30 PM

Opening Remarks by MMA Global Indonesia Board of Director

President Unit Business

1:30 PM – 1:50 PM

Fasting & Flourishing: Unwrapping Ramadan Marketing Strategies through Compelling Brand Stories

Explore innovative marketing strategies that resonate with diverse audiences, balancing cultural sensitivity with impactful storytelling. Gain exclusive insights into successful campaigns, dissecting the elements that have propelled brands to flourish amidst the fasting season. This keynote promises to be a beacon for marketers seeking to navigate the nuanced landscape of Ramadan marketing, unlocking the potential for both cultural connection and business success.

Chief Visionary Officer
BARDI Smart Home

1:50 PM – 2:10 PM

Leveraging Marketing Automation for Impactful Ramadan Campaigns powered by AI

Explore how cutting-edge digital marketing technologies powered by AI can be harnessed to create seamless and impactful campaigns, ensuring efficiency without compromising cultural sensitivity. This session promises a deep dive into the intersection of high-level management strategies and the digital marketing landscape, offering practical insights for businesses aiming to elevate their Ramadan campaigns through automation intelligence with AI

Digital Solutions Director
General Manager of Digital CX Department
Hyundai Motors Indonesia
Head of Marketing Tech & Consumer Data
Nestle Indonesia, PT.
Business Head - Indonesia, India & Thailand

2:10 PM – 2:35 PM

Cross Channel Engagement of Consumers During Ramadan

Ramadan brings immense opportunities to connect with consumers, but also challenges in executing integrated campaigns across channels. In this panel, experts will discuss best practices for omnichannel marketing during the holy month to maximize relevance and conversion.

The panelists feature client-side marketers as well as agency leaders that have successfully driven omnichannel strategy for major brands during Ramadan in Indonesia. They will share their insights and leading examples of best practices for engaging consumers through integrated campaigns.

Head of Integrated Media & Digital
Country Head - GrabAds
Grab Indonesia
Head of Digital Account Management
Leverate Group

2:35 PM – 3:00 PM

Navigating Retail Media: Unveiling Consumer Behavior During Ramadan

Explore the intricacies of consumer behavior during the holy month with our insightful guide to uncover the varied dynamics of consumer engagement, discover peak shopping moments and tailor your approach to resonate authentically with diverse audiences.

Stay informed, stay connected and leverage these invaluable revelations to elevate your brand's presence and impact in the retail space throughout this sacred season.

Head of Marketing Manager
PT Himalaya Wellness Indonesia
General Manager, Indonesia
The Trade Desk
Corporate Communication Head
PT Elang Mahkota Teknologi Tbk / PT Vidio Dot Com

3:00 PM – 3:30 PM

Refreshments and Networking Break

3:30 PM – 3:45 PM

State of AI in Marketing Survey: Findings and Highlights

State of AI in Marketing survey assesses AI adoption, Gen AI readiness, resource availability and risk assessment in marketing. Targeting marketers, executives, AI specialists and more, the survey aims to uncover trends and challenges, with each country analyzing region-specific results. The goal is to create tailored action plans fostering an environment conducive to AI integration in marketing. Stay tuned for the survey's findings and report release and be part of shaping the future of AI in marketing!

Chief Revenue Officer APAC
MMA Global Asia Pacific
Head of Media, Analytics & Digital

3:45 PM – 4:05 PM

Navigating the Ramadan Rush: Achieving Higher Sales through AI-powered WhatsApp Chatbots

Tune into this panel discussion which unites experts from Media, Publishers, Agencies, Brands and Technology enablers.  Experts will share strategies for leveraging AI-powered WhatsApp chatbots to navigate the busy Ramadan season and drive business growth. Delegates will gain deep knowledge on how to effectively maximize the conversational tools to engage accurately with customers, provide personalized recommendations, and streamline the shopping process. With insights on best practices, case studies, and innovative approaches, this panel aims to equip businesses with the tools they need to capitalize on the Ramadan rush this year.

Gupshup Inc
Country Manager
Business Consulting Director
Grow in Asia (STEB Group)

4:05 PM – 4:30 PM

Elevating Marketing through Personalized Consumer Journeys

Delve into the art of tailoring marketing strategies to individual consumer preferences, ensuring cultural resonance and heightened brand relevance. This panel promises to be a nexus of innovative ideas, thought leadership and practical insights, providing a roadmap for companies seeking to elevate their marketing game through personalized consumer journeys during this culturally significant period.

Group Head Wardah Skin Care
Paragon Technology and Innovation
Head of Marketing
Kopi Kenangan
Head of Strategy
Havas Media Indonesia

4:30 PM – 4:55 PM

Building Bridges: Ramadan Insights for Stronger Brand Relationships and Community Building

In this session, the speakers will discuss the strategies to develop effective messaging, purpose-driven campaigns and meaningful engagements to strengthen your brand's relationships during this spiritually significant time, fostering lasting connections and loyalty.

Head of Marketing
Procter & Gamble Indonesia
Vice President of Marketing
Head of Channel Revenue Partnerships

4:55 PM – 5:25 PM

Unveling Brilliance: Showcasing SMARTIES Indonesia’s Ramadan Winning Campaigns

Gain invaluable insights as we explore innovative strategies, creative executions and meticulous planning that transformed the industry during Ramadan. Discover the power of a couple of SMARTIES Awards 2023 winning Ramadan campaigns and gather knowledge on how the campaigns managed to effectively mobilize action and generate meaningful engagement. Join us to learn from the experts who worked on the big idea and create your own success story for Ramadan this year. Don’t miss out on this electrifying session!

Brand Director Fabric Care Indonesia
P&G Indonesia
Head of Strategy, Integrated Marketing Communication, Transport, and B2B
Country Head & Board of Director Indonesia
MMA Global Indonesia

5:25 PM – 5:30 PM

Closing Remarks

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

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