We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc.
MMA, in collaboration with Cốc Cốc, has established a detailed report which aims to provide marketers with valuable figures of the potential of mobile marketing in Vietnam’s rural area in 2020, especially when the rise of digitalization has great contributions to various campaigns’ success.
For the economic growth, the average monthly income per capita in the rural area has been growing rapidly in Vietnam’s rural area at a CAGR of 9.9% from 2012 to 2018 and this rate is forecasted to increase by 7.0% from 2018 to 2016. Additionally, the high-income class and the middle high-income class are expanding from 10% to 24% and from 25% to 30% of the total rural population respectively which is reflecting that the purchasing power of the rural consumers is on the rise. Along with that, there is an increase in the tendency of rural consumers for shifting from traditional to modern retailers which Mini markets are winning rural consumers with the aggressive expansion of many players.