This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.

Machine learning and artificial intelligence are also helping publishers and content providers to understand, innovate upon, and monetize the data they collect around digital consumption. Digital advertising, a key component of any organization’s monetization strategies, is currently amidst a massive industry-wide transformation and will need to be heavily dependent on AI and ML as Google and Apple eliminate traditional identifiers.