Why Mobile Messaging Has Become the Centerpiece of the Customer Experience | MMA Global

Why Mobile Messaging Has Become the Centerpiece of the Customer Experience

Tuesday, March 30, 2021 - 2:00pm to 2:45pm EDT

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Conversational messaging is changing the way consumers buy. It provides brands with an opportunity to increase engagement through personalized conversations, drive sales and gain insights across the customer journey. This webinar will outline the business case for using mobile messaging, why conversational marketing is important, examples of how to engage consumers in this channel and share industry best practices.

Speakers: 
Vice President Customer Development & Strategy
Sinch
Former Group Director, Global Connections
The Coca-Cola Company
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