IAB Tech Lab: Unified ID 2.0 & Other Addressability Solutions | MMA Global

IAB Tech Lab: Unified ID 2.0 & Other Addressability Solutions

Friday, August 13, 2021 - 11:00am to 12:00pm EDT

Watch the Webinar:

Building on the work of leading industry companies, IAB Tech Lab is collaborating across the ecosystem to evolve Unified ID 2.0 (UID2) as an open-source framework, based on stable IDs and with transparency and control to enable consumer privacy. UID2 is part of a portfolio of addressability standards and technologies that Tech Lab is developing with the Partnership for Responsible Addressable Media (PRAM).

Speakers: 
SVP, Product Management & Global Programs
IAB Tech Lab
Moderator: 
Partner & Associate Director
BCG
Product Review By:
Presentations: