[APAC] #ShapingTheFuture through Digitisation & Consumption | MMA

Friday, June 5, 2020 - 3:00pm to 4:00pm SGT

 
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Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

Exploring the development of new consumer cultures, Digitisation & Consumption offers an important contribution to the industry. The consequences of digitalization for marketing and consumption not only assist and channel consumers, but also rework their dispositions, emotions and values.

Building conversations on a positive thematic of how we enter and thrive in the new world post Covid-19.can help answer the needs of the industry as we debate if:

  • Advertising and Marketing will change and there are learnings we will have to accommodate in our strategy and planning
  • There is a need to create and deliver on set objectives required to make way for new ones
  • The criteria for measurement of success will be redefined in the way consumers consume media and engage with brands

Join Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific, as he deliberates the opportunities that present themselves during, and post COVID 19, with his esteemed panellists on Friday, June 5 at 3pm Singapore.

When There is no playbook for this..... you need to start building one -- register now and learn how!

Speakers: 
Regional Managing Director, GrabAds & Brand Insights
Grab
Chief Marketing Officer
Hollard Group
Vice President / Managing Director – Asia, Middle East, Africa
General Mills
Senior Vice President, APAC
AdColony
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