Tuesday, November 15, 2016 - 2:00pm to 3:00pm EST
Watch the Webinar:
If your company is an MMA member and you need log-in information, please email [email protected].
This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.
You will:
- Learn what MTA is and understand its importance
- Recognize how MTA differs from conventional methods such as marketing mix analysis and last-touch attribution
- Understand the advantages of using sophisticated MTA modeling techniques
- Gain insight into how other marketers fit MTA into their portfolio of marketing optimization tools
- Review real-world examples of how to use MTA to solve business problems
Speakers:
