This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.
 
You will:

1. Learn what MTA is and understand its importance
2. Recognize how MTA differs from conventional methods such as marketing mix analysis and last-touch attribution
3. Understand the advantages of using sophisticated MTA modeling techniques
4. Gain insight into how other marketers fit MTA into their portfolio of marketing optimization tools
5. Review real-world examples of how to use MTA to solve business problems