Marketing in the Face of a Pandemic: How Brands & Consumers Can Stay Ahead of the Curve
Thursday, June 25, 2020 - 2:00pm to 3:00pm EDT
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Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.
Join InMarket's Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and consumer purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve.
We will cover:
· The COVID Curve: From hoarding, to home nesting and hope
· COVID-19 Industry trends, challenges, and opportunities
· Ways marketers can respond & stay ahead of the Curve