Michael Della Penna is Chief Strategy Officer at InMarket. Michael has over 25 years of experience working in the data, digital advertising and marketing industry. Previously Michael served as Chief Revenue and Growth Officer at Cuebiq, where he built and led the sales, customer success and supply partnerships teams. Prior to Cuebiq, he served as Group Vice President, Oracle Marketing Cloud and Senior Vice President of Emerging Channels at Responsys, until its $1.5 Billion dollar acquisition by Oracle in 2014. Prior to Oracle and Responsys, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP, Marketing at ZDNet. Michael has been recognized as one of B-to-B Magazines “100 Most Influential People in Business-to-Business and Interactive Marketing” five times for his ongoing contributions to establishing digital marketing best practices.