The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

In an effort to further reduce the complexity of MTA implementation, we will be hosting a series of webinars dedicated to each stage of the MTA journey, with the first webinar focused on Stage 1: How to Initiate an MTA Process.

In this webinar, we will:
1.    Break-down key steps to launch an MTA initiative
2.    Help you understand the benefits of MTA to your organization
3.    Share our updated MTA Data Strategy Guide which can be used to assess MTA data readiness