Thursday, November 19, 2020 - 5:30am to 6:30am IST
Watch the Webinar:
With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:
- Data enrichment to create a 360-degree view of the customer
- Improving predictive modelling results through feature selection
- Reaching the right audiences when they are ready to buy through
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