[India] Capitalising on Consumer Intelligence to Drive Marketing Performance | MMA

Thursday, November 19, 2020 - 4:00pm to 5:00pm IST

Watch the Webinar:

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

  • Data enrichment to create a 360-degree view of the customer
  • Improving predictive modelling results through feature selection
  • Reaching the right audiences when they are ready to buy through
Founder & Chief Executive Officer
MMA India Board Member; Country Head - India
MMA India