Thursday, November 12, 2020 - 2:00pm to 3:00pm EST
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With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide. Find out more about how to protect Join Terri Schriver, SVP Enterprise Media at Bank of America as she shares approaches and strategies that brands can employ to protect their media investment and brand reputation.