Amidst heightened stay at home measures in the region, people are now consuming more media. New media behaviours especially in digital and mobile have emerged, fuelled by disrupted daily routines and shifts in consumer motivations, some of which will become “the new abnormal” for the post COVID era.

Tapping into MAGNA Intelligence, the trusted global source for Wall Street and 30+ major media companies, for predicting the future of media value, economic data, media and consumer trends; we will share MAGNA’s most recent global report with data and insights covering the following:-

• An analysis on the major changes in media consumption, deep diving into digital and mobile platforms.
• How these insights can be effectively contextualized for the APAC region.
• The key implications for brands, giving marketers a view of the immediate and longer term opportunities across digital and mobile channels.