MMA's Chief Digital Officer Great Debate | MMA Global

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  2. MMA's Chief Digital Officer Great Debate

MMA's Chief Digital Officer Great Debate

The Chief Digital Officer’s role has matured and become even more critical in recent years. As a result, companies were forced to find innovative ways to navigate a new and different normal as a result of the pandemic. Today, most businesses are fully integrated with the digital age.

Following a one-year collaboration with The University of Oxford on the current and future state of the role of Chief Digital Officers, three exclusive reports were created.

MMA | Oxford University | Said Business School4 Free Webinar Sessions | 3 Exclusive Reports | 16 Thought Leaders
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Is the CDO role more Important than Ever?
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4 Free Webinar Sessions + 3 Exclusive Reports
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This series of lively debates will discuss the findings of each report and include 12 leading authorities – including leading CDOs from across a wide array of industries.

Following this series CDOs will be able to:

  1. Better articulate how does the CDO create value within the company
  2. Understand the differences and similarities on the CDO role in different companies
  3. Stay on top of the challenges and best practices and how the role is evolving in the future
  4. Increase the currently low CDO tenure, considered one of the most unstable in the C-suite
Greg Stuart

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Greg Stuart
CEO
MMA Global

Introducing 3 exclusive reports following a one-year collaboration with The University of Oxford
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Get important updates, videos and exclusive content before and during each event. By signing up you consent to automated recurring text messages from MMA CDO Debates to the mobile number provided. Consent is not required to purchase. Periodic messaging ending January 19, 2023. Txt STOP to stop, HELP for help. Msg&DataRatesMayApply. T&C/Privacy: www.mmaglobal.com/privacy-policy.
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University of Oxford Team
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MMA Global would like to recognize the University of Oxford for their year-long collaboration, making this research possible.
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Andrew Stephen
Dr. Felipe Thomaz
Dr. Gillian Brooks
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The Evolving Role of the Chief Digital Officer

DOWNLOAD: The Evolving Role of the Chief Digital Officer

The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.

These interviews shed light on how the CDO role has evolved and often the conversation turned to reflecting on what it had been like as a CDO amidst a period of global turmoil and corresponding needs for driving rapid business transformation initiatives.

In this report we provide a summary of the interviews we conducted and the findings that emerged. We present a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.

Download Report

State of CDO Benchmark Survey

DOWNLOAD: State of CDO Benchmark Survey

The State of CDO Benchmark Survey is a statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022.

Key findings include:

CDO vision is tied to business performance

  • 68% think that their main task is to improve business performance, not just to disrupt and drive change.
  • Top line growth and margin efficiency are the by far their main measurable goals.

Although there is usually a mandate from CEO, overlaps with other C roles may exist

  • 61% of CDOs report directly to the CEO, and 70% of CDOS surveyed have teams larger than 100 FTEs.

CDOs play a key role when it comes to customer capabilities

  • 80% of CDOs own or influence experience design & management, as well as data governance.

Download Report

CDO Perspectives 2022

DOWNLOAD: State of CDO Benchmark Survey

CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.

Download Report

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