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A recipe for mobile success

April 23, 2012

As mobile commerce grows in popularity, mobile advertising expert Dr KF Lai shares his knowledge and findings to help retailers succeed with m-commerce

Mobile commerce and how to pay for it has been a hot topic for some time now – Dr KF Lai, chief executive of global mobile media company BuzzCity said we have already seen announcements from Pingit, PayPal and Visa and we will undoubtedly see more in the coming months.

Buzz City Teams Up With Academics To Prevent Click Fraud

Source: MobiAd News:

Buzz City Teams Up With Academics To Prevent Click Fraud

Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’.

Content Tags (Deprecated): 
mobile advertising
mobile ad network
Buzzcity
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Buzzcity
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Member Press Release