trend report | MMA

ScanLife Mobile Barcode Trend Report Q2 2013

Our Q2 2013 Mobile Barcode Trend Report provides the inside scoop on who's scanning, what attracts them, and why these connections are revolutionizing the way people interact.

Key Takeaways Include: 

  • For the first time ever, we are now processing over 7 million scans in consecutive months
  • Users scan over 3x per month on average, a 22% increase from a year ago
  • Female scanning tends to skew higher towards younger age groups
  • Scanning from tablets has increased by a whopping 1300% from a year ago

Research Type(s): 

Q4 2011 Mobile Barcode Trend Report

ScanLife releases its Q4 2011 ScanLife Trend Report, which looks at the busiest quarter of the year for mobile barcodes, and draws comparisons between 2011 and 2010. The data in this report was pulled from the ScanLife Reporting Platform; it represents traffic from both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. The report shows that the momentum gained over the last two years shows no signs of abating, with Q4 2011 seeing more scans than all of 2009 and 2010 combined. It also includes data about user demographics, marketer adoption, and media placement.