Attribution | Page 4 | MMA
Members Only
According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Release Date: 
April, 2019
Multi Touch Attribution Marketer Survey (November 2018)
Release Date: 
November, 2018
Education Section: 
Members Only

The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Release Date: 
January, 2018
File Size: 
532 KB
Education Section: 
Members Only

Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:

  • Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
  • Defines data asset types and relational structures
  • Defines linking of different types of data

To download a preview of the guide, click here.

Release Date: 
May, 2020
Members Only
Release Date: 
March, 2017
File Size: 
1.2 MB
Members Only

Tuesday, January 10, 2017 - 2:00pm to 3:00pm EST

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, November 29, 2016 - 2:00pm to 3:00pm EST

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, November 15, 2016 - 2:00pm to 3:00pm EST

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:
Members Only

Tuesday, December 13, 2016 - 2:00pm to 3:00pm EST

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Presented by:
Members: Log in to watch the Webinar:

Wednesday, December 9, 2015 - 2:00pm to 3:00pm EST

Speakers: 
VP, Marketing
Thinknear
Webinar Sponsor:
Watch the Webinar: