The Journey to Achieve MTA Success: Establishing Data Readiness | MMA

Wednesday, April 14, 2021 - 11:00am to 12:00pm EDT

 
Watch the Webinar:

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.